Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Socha, Thomas J. Название: Communication, Race, and Family ISBN: 0805829393 ISBN-13(EAN): 9780805829396 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Sorrells Kathryn Название: Globalizing Intercultural Communication ISBN: 1452299331 ISBN-13(EAN): 9781452299334 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Поставка под заказ.
Описание: A student-focused reader organized around both established and contemporary areas of intercultural communication research and theory.
Автор: Piller Ingrid Название: Intercultural Communication: A Critical Introduction ISBN: 1474412912 ISBN-13(EAN): 9781474412919 Издательство: Bloomsbury Academic Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.
Автор: Canary Heather, Canary Daniel Название: Family Conflict ISBN: 0745646611 ISBN-13(EAN): 9780745646619 Издательство: Wiley Рейтинг: Цена: 2691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Family Conflict takes a life course approach as it provides an accessible discussion of family conflict issues, processes, and outcomes. Chapters draw on recent theory and research regarding sub-systems and stages in family life to give readers resource-rich overviews of conflict in contemporary families.
Автор: Crosnoe Название: Debating Early Child Care ISBN: 1107093295 ISBN-13(EAN): 9781107093294 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can parents accurately understand the ways that child care affects children if the media translation of research goes awry? By examining this translation process, this book seeks to help scientists, journalists, and policymakers have a real impact on society, and assist parents in making informed decisions for their children.
Название: Communicating hope and resilience across the lifespan ISBN: 1433124939 ISBN-13(EAN): 9781433124938 Издательство: Peter Lang Рейтинг: Цена: 25866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From serious illness to natural disasters, humans turn to communication as a major source of strength to help us bounce back and to keep growing and thriving. Communicating Hope and Resilience Across the Lifespan addresses the various ways in which communication plays an important role in fostering hope and resilience. Adopting a lifespan approach and offering a new framework to expand our understanding of the concepts of «hope» and «resilience» from a communication perspective, contributors highlight the variety of «stressors» that people may encounter in their lives. They examine connections between the cognitive dimensions of hope such as self-worth, self-efficacy, and creative problem solving. They look at the variety of messages that can facilitate or inhibit experiencing hope in relationships, groups, and organizations. Other contributors look at how communication that can build strengths, enhance preparation, and model successful adaptation to change has the potential to lessen the negative impact of stress, demonstrating resilience. As an important counterpoint to recent work focusing on what goes wrong in interpersonal relationships, communication that has the potential to uplift and facilitate responses to stressful circumstances is emphasized throughout this volume. By offering a detailed examination of how to communicate hope and resilience, this book presents practical lessons for individuals, marriages, families, relationship experts, as well as a variety of other practitioners.
Название: Volunteering and communication ISBN: 1433117177 ISBN-13(EAN): 9781433117176 Издательство: Peter Lang Рейтинг: Цена: 6267.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the first edited volume written primarily by communication scholars to focus on volunteers. The contributors divided this volume into five sections which cover becoming a volunteer; learning about self as a volunteer; dark sides of volunteering; organizationally supported volunteering; and voice and dissent.
Название: Darker side of family communication ISBN: 1433125374 ISBN-13(EAN): 9781433125379 Издательство: Peter Lang Рейтинг: Цена: 6713.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume advances theory and research by presenting original, empirical studies as well as theoretical and methodological overviews on dark family communication processes. Taking an interdisciplinary and international approach, the volume includes contributions from the most respected scholars in their specialty areas. It is the first published work on the dark side of family communication scholarship to include critical theorizing. This makes it an important contribution to family communication research in general and dark side work more specifically. Such chapters examine how gender, race, class, and sexual orientation impact and are impacted by dark family communication. In addition to a micro, interaction-based exploration of how social location and dark family communication processes intersect, some chapters offer more social critiques of dark family communication (and how it is socially constructed) at a macro-level. The volume is intended for scholars, researchers, and graduate students interested in the dark side of family communication and family dynamics. It is also well suited for advanced undergraduate or graduate courses in family communication, dark side of family communication, family processes, family dynamics, family conflict, and family stress and coping.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
