Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: David Lindsay Название: Scientific Writing = Thinking in Words ISBN: 1486311474 ISBN-13(EAN): 9781486311477 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3604.00 р. Наличие на складе: Нет в наличии.
Описание: Presents a way of thinking about writing that builds on the way good scientists think about research. The simple principles in this book will help you to clarify the objectives of your work and present your results with impact. Fully updated throughout, this book makes communicating research easier and encourages researchers to write confidently.
Описание: This core textbook for courses in technical and professional communication emphasizes design thinking, collaboration, a global perspective, inclusivity, and rhetorical approaches to creating communication products in the diverse, flexible, and mobile workplaces of the 21st century.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Johnson-Eilola Johndan, Selber Stuart A. Название: Solving Problems in Technical Communication ISBN: 0226924076 ISBN-13(EAN): 9780226924076 Издательство: Wiley Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The field of technical communication is rapidly expanding in both the academic world and the private sector, yet a problematic divide remains between theory and practice. This book collects the research and theory in the field and applies it to real-world problems faced by practitioners.
Автор: Meloncon, Lisa Название: Rhetorical Accessability ISBN: 0895037882 ISBN-13(EAN): 9780895037886 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Поставка под заказ.
Автор: Selfe, Cynthia Название: Resources in Technical Communication ISBN: 0895033747 ISBN-13(EAN): 9780895033741 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Content strategy in technical communication ISBN: 0367192160 ISBN-13(EAN): 9780367192167 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.
Автор: Coppola, Nancy W. Название: Communication Technology Transfer&Diffusion Tcq 15#3 ISBN: 080589375X ISBN-13(EAN): 9780805893755 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: St. Amant, Kirk Название: Legal Issues in Global Contexts ISBN: 0895038366 ISBN-13(EAN): 9780895038364 Издательство: Taylor&Francis Рейтинг: Цена: 13320.00 р. Наличие на складе: Поставка под заказ.
Автор: Graves Heather, Graves Roger Название: A Concise Guide to Technical Communication ISBN: 1554815487 ISBN-13(EAN): 9781554815487 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5267.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Takes a rhetorical approach to technical communication; instead of setting up a list of rules that you should apply uniformly to all writing situations, this book introduces students to the bigger picture of how the words they write can affect the people intended to use them. Assignments and exercises are integrated throughout.
Автор: Johnson Название: Lean Technical Communication ISBN: 1138688517 ISBN-13(EAN): 9781138688513 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lean Technical Communication: Toward Sustainable Program Innovation offers a theoretically and empirically-grounded model for growing and stewarding professional and technical communication programs under diverse conditions.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
