Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Toop David Название: Ocean of Sound: Aether Talk, Ambient Sound and Imaginary Worlds ISBN: 1788160304 ISBN-13(EAN): 9781788160308 Издательство: Profile Рейтинг: Цена: 2200.00 р. Наличие на складе: Есть (1 шт.) Описание: The classic account of ambient music, with a new foreword by Michel Faber.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Описание: This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil-religious persuasion in public discourse, evaluating its features and functions in politics.
Описание: Communities and the Clean Energy Revolution profiles people in eight locations across the U.S. leading unique clean energy projects. This book provides unique insight into transitioning to solar, wind, and other types of clean, renewable power and the transformation of America`s energy system.
Название: Emoticons, kaomoji, and emoji ISBN: 1138589268 ISBN-13(EAN): 9781138589261 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection offers a comprehensive treatment of emoticons, kaomoji, and emoji, examining these systems of symbols and signs from a range of perspectives to examine their increasing role in the transformation of communication in the digital age.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Xiang, Dong Название: Family communication and cultural transformation ISBN: 1032111623 ISBN-13(EAN): 9781032111629 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Building on their past work in race and family communication, Rhunette C. Diggs and Thomas J. Socha gather in this volume contemporary theory and research concerning ways that families use communication to transform inherited cultural legacies for the better (Communication 3.0).
Описание: This edited collection examines the increased utilization of social media in daily life and its impact on social movements from the perspective of academics, researchers, and activists.
Название: Emoticons, kaomoji, and emoji ISBN: 0367785218 ISBN-13(EAN): 9780367785215 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection offers a comprehensive treatment of emoticons, kaomoji, and emoji, examining these systems of symbols and signs from a range of perspectives to examine their increasing role in the transformation of communication in the digital age.
Название: Environmental communication and community ISBN: 1138913863 ISBN-13(EAN): 9781138913868 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As society has become increasingly aware of environmental issues, the challenge of structuring public participation opportunities that strengthen democracy, while promoting more sustainable communities has become crucial for many natural resource agencies, industries, interest groups and publics. The processes of negotiating between the often disparate values held by these diverse groups, and formulating and implementing policies that enable people to fulfil goals associated with these values, can strengthen communities as well as tear them apart.
This book provides a critical examination of the role communication plays in social transition, through both construction and destruction of community. The authors examine the processes and practices put in play when people who may or may not have previously seen themselves as interconnected, communicate with each other, often in situations where they are competing for the same resources. Drawing upon a diverse selection of case-studies on the American, Asian and European continents, the chapters chart a range of approaches to environmental communication, including symbolic construction, modes of organising and agonistic politics of communication.
This volume will be of great interest to researchers, teachers, and practitioners of environmental communication, environmental conflict, community development and natural resource management.
Описание: This collection immerses scholars of communication and related disciplines in narratives of and conversations about social-justice-focused activism.
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