Social Media Communication, Lipschultz, Jeremy Harris
Старое издание
Автор: Lipschultz, Jeremy Harris Название: Social Media Communication ISBN: 0367195003 ISBN-13(EAN): 9780367195007 Издательство: Taylor&Francis Цена: 7501.00 р. Наличие на складе: Нет в наличии. Описание: This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media`s use in journalism, broadcasting, public relations, advertising and marketing.
Автор: Lipschultz, Jeremy Harris Название: Social media communication ISBN: 1138229776 ISBN-13(EAN): 9781138229778 Издательство: Taylor&Francis Цена: 7195.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ.
Автор: Allison, Mary Ann, Название: New media, communication, & society : ISBN: 1433145294 ISBN-13(EAN): 9781433145292 Издательство: Peter Lang Рейтинг: Цена: 8576.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
New Media, Communication, and Society is a fast, straightforward examination of key topics which will be useful and engaging for both students and professors. It connects students to wide-ranging resources and challenges them to develop their own opinions. Moreover, it encourages students to develop media literacy so they can speak up and make a difference in the world. Short chapters with lots of illustrations encourage reading and provide a springboard for conversation inside and outside of the classroom. Wide-ranging topics spark interest. Chapters include suggestions for additional exploration, a media literacy exercise, and a point that is just for fun. Every chapter includes thought leaders, ranging from leading researchers to business leaders to entrepreneurs, from Socrates to Doug Rushkoff and Lance Strate to Bill Gates.
Автор: Men, Linjuan Rita (university Of Florida, U.s.a.) Название: Strategic communication for startups and entrepreneurs in china ISBN: 0367222841 ISBN-13(EAN): 9780367222840 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Описание: This book presents a complete review of the unique instruments and the communication technologies utilized in downhole drilling environments. These instruments and communication technologies play a critical role in drilling hydrocarbon wells safely, accurately and efficiently into a target reservoir zone by acquiring information about the surrounding geological formations as well as providing directional measurements of the wellbore. Research into instruments and communication technologies for hydrocarbon drilling has not been explored by researchers to the same extent as other fields, such as biomedical, automotive and aerospace applications. Therefore, the book serves as an opportunity for researchers to truly understand how instruments and communication technologies can be used in a downhole environment and to provide fertile ground for research and development in this area. A look ahead, discussing other technologies such as micro-electromechanical-systems (MEMS) and fourth industrial revolution technologies such as automation, the industrial internet of things (IIoT), artificial intelligence, and robotics that can potentially be used in the oil/gas industry are also presented, as well as requirements still need to be met in order to deploy them in the field.
Reveals the systematic marginalization of women within pop culture fan communities
When Ghostbusters returned to the screen in 2016, some male fans of the original film boycotted the all-female adaptation of the cult classic, turning to Twitter to express their disapproval and making it clear that they considered the film's "real" fans to be white, straight men. While extreme, these responses are far from unusual, with similar uproars around the female protagonists of the new Star Wars films to full-fledged geek culture wars and harassment campaigns, as exemplified by the #GamerGate controversy that began in 2014.
Over the past decade, fan and geek culture has moved from the margins to the mainstream as fans have become tastemakers and promotional partners, with fan art transformed into official merchandise and fan fiction launching new franchises. But this shift has left some people behind. Suzanne Scott points to the ways in which the "men's rights" movement and antifeminist pushback against "social justice warriors" connect to new mainstream fandom, where female casting in geek-nostalgia reboots is vilified and historically feminized forms of fan engagement--like cosplay and fan fiction--are treated as less worthy than male-dominant expressions of fandom like collection, possession, and cataloguing. While this gender bias harkens back to the origins of fandom itself, Fake Geek Girls contends that the current view of women in fandom as either inauthentic masqueraders or unwelcome interlopers has been tacitly endorsed by Hollywood franchises and the viewer demographics they selectively champion. It offers a view into the inner workings of how digital fan culture converges with old media and its biases in new and novel ways.
Автор: Natalie Jomini Stroud, Shannon McGregor Название: Digital discussions stroud ISBN: 0815381867 ISBN-13(EAN): 9780815381860 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The scholars involved in Digital Discussions represent forward thinkers who aim to inform the study of political communication by analyzing the behavior of and messages left by citizens, elites, and journalists in digital spaces. It is critical reading for those studying and working in communication studies with a focus on big data.
Автор: Ceron, Andrea, Название: Politics and Big Data ISBN: 0367194554 ISBN-13(EAN): 9780367194550 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The importance of social media as a way to monitor an electoral campaign is well established. The authors carry out a meta-analysis of the existing literature to show the conditions under which social media-based electoral forecasts prove most accurate while new case studies from France, Italy and the United States demonstrate how much more accurate `Sentiment Analysis` can prove.
Описание: Building on qualitative analysis of data from the author`s own course, this book examines the ways in which diverse groups of students draw on existing literacy practices while also learning to cultivate the multiple literacies needed in mediating the communication challenges of a globalized world.
Описание: Digital Ethics delves into the shifting legal and ethical landscape in digital spaces and explores productive approaches for theorizing, understanding, and navigating through difficult ethical issues online. This book will be of interest to researchers and teachers in the fields of digital rhetoric, composition, and writing studies.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Описание: Dealmakingthe popular, award-winning self-defense book for everyone working in the film and television industryis now expanded (with more than 120 additional pages) and updated to include the latest legal rulings and entertainment technology developments. Addressing a general, non-attorney readership, it is a fascinating, highly accessible guide to current entertainment laws peculiarities, creative practices, and practical applications. Armed with Dealmaking, filmmakers can save themselves thousands of dollars in legal fees as they navigate the shark-infested waters of the entertainment business. Whether youre a producer, writer, director, or actor, Mark Litwak will help you make the most of your business dealings while steering you clear of the many contractual traps that may await you.
Описание: Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Описание: Geomedia offers critical analysis of the new possibilities and power relations emerging in the public space of contemporary cities. As ubiquitous digital networks enable embedded and mobile devices to integrate place-specific data with real-time feedback circuits, everyday experience of public space has become subject to new demands.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
