Автор: Jowett Garth S., O`Donnell Victoria J. Название: Propaganda & Persuasion ISBN: 1506371345 ISBN-13(EAN): 9781506371344 Издательство: Sage Publications Рейтинг: Цена: 17266.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life.
New to the Seventh Edition:
New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective.
The book's four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns.
New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation.
Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding.
New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
Описание: Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? This book traces the development of techniques of 'opinion management' from World War I to the war in Afghanistan. It reveals how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. In doing so, it provides compelling evidence of how the study and practice of propaganda today is shaped by its history.
Автор: Jowett G & O`Donnell V Название: Propaganda & Persuasion: Sixth Edition ISBN: 1452257531 ISBN-13(EAN): 9781452257532 Издательство: Sage Publications Рейтинг: Цена: 10613.00 р. Наличие на складе: Поставка под заказ.
Описание: Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
Автор: Nahon-serfaty, Isaac (university Of Ottawa, Canada) Название: Strategic communication and deformative transparency ISBN: 1138656658 ISBN-13(EAN): 9781138656659 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines deformative transparency and its different manifestations in political communication, propaganda and public health.
Описание: This book offers a range of perspectives on European integration from different scientific disciplines. It aims to give its readers the opportunity to look at European integration from various scientific angles, such as history, political science, philosophy of science, economics, legal theory, social ontology, and evolutionary psychology.
Автор: Perloff, Richard M. Название: The Dynamics of Persuasion ISBN: 0367509849 ISBN-13(EAN): 9780367509842 Издательство: Taylor&Francis Рейтинг: Цена: от 5948.00 р. Наличие на складе: Есть
Описание: Now in its seventh edition, The Dynamics of Persuasion continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. This book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications.
Автор: Perloff, Richard Название: The Dynamics of Persuasion ISBN: 1032268190 ISBN-13(EAN): 9781032268194 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Perloff, Richard M. Название: The Dynamics of Persuasion ISBN: 0367185792 ISBN-13(EAN): 9780367185794 Издательство: Taylor&Francis Рейтинг: Цена: 13015.00 р. Наличие на складе: Поставка под заказ.
Описание: Now in its seventh edition, The Dynamics of Persuasion continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. This book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications.
Автор: Perloff, Richard M. Название: The Dynamics of Persuasion ISBN: 0367185784 ISBN-13(EAN): 9780367185787 Издательство: Taylor&Francis Рейтинг: Цена: 30624.00 р. Наличие на складе: Поставка под заказ.
Описание:
Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.
Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics.
This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication's approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field.
The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today.
The book is complimented by online resources for both instructors and students, including an instructor's manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.
Автор: Kim, Jasper (ewha Woman`s University, South Korea) Название: Persuasion ISBN: 0815361955 ISBN-13(EAN): 9780815361954 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing `what to think`-but `how to think` in a persuasion, influence, and negotiation context-across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century
Название: The Social Psychology of Gullibility ISBN: 0367187930 ISBN-13(EAN): 9780367187934 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In The Social Psychology of Gullibility, Forgas and Baumeister explore what we know about the causes, functions, and consequences of gullibility, and the social psychological processes that promote or inhibit it.
Автор: McKevitt Steven Название: Persuasion Industries ISBN: 0198821700 ISBN-13(EAN): 9780198821700 Издательство: Oxford Academ Рейтинг: Цена: 8870.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.
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