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Strategic Communication, Mahoney, James


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Цена: 22202.00р.
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При оформлении заказа до: 2025-07-28
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Автор: Mahoney, James
Название:  Strategic Communication
ISBN: 9781032329741
Издательство: Taylor&Francis
Классификация:






ISBN-10: 1032329742
Обложка/Формат: Hardback
Страницы: 278
Вес: 0.65 кг.
Дата издания: 14.06.2023
Издание: 3 ed
Иллюстрации: 25 tables, black and white; 22 line drawings, black and white; 1 halftones, black and white; 23 illustrations, black and white
Размер: 180 x 253 x 26
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Campaign planning
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Поставляется из: Европейский союз


Strategic communication for startups and entrepreneurs in china

Автор: Men, Linjuan Rita (university Of Florida, U.s.a.)
Название: Strategic communication for startups and entrepreneurs in china
ISBN: 0367222841 ISBN-13(EAN): 9780367222840
Издательство: Taylor&Francis
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Цена: 7961.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Strategic Communication and AI: Public Relations with Intelligent User Interfaces

Автор: Moore Simon, Hьbscher Roland
Название: Strategic Communication and AI: Public Relations with Intelligent User Interfaces
ISBN: 0367627795 ISBN-13(EAN): 9780367627799
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

Strategic Silence

Автор: Dimitrov
Название: Strategic Silence
ISBN: 113810003X ISBN-13(EAN): 9781138100039
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание:

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical?

Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication.

Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent?

Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.

Mastering business for strategic communicators

Название: Mastering business for strategic communicators
ISBN: 178743821X ISBN-13(EAN): 9781787438217
Издательство: Emerald
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Цена: 6706.00 р.
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Описание: Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

Visual public relations collister

Название: Visual public relations collister
ISBN: 1138064661 ISBN-13(EAN): 9781138064669
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Intercultural public relations

Автор: Ni, Lan Wang, Qi Sha, Bey-ling
Название: Intercultural public relations
ISBN: 1138189227 ISBN-13(EAN): 9781138189225
Издательство: Taylor&Francis
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Цена: 7195.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.

The book examines theories and issues in three integrated processes:

    • Identification of publics
    • Relationship management
    • Conflict resolution

These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.

Strategic communication, corporatism, and eternal crisis

Автор: Graham, Phil
Название: Strategic communication, corporatism, and eternal crisis
ISBN: 1138636290 ISBN-13(EAN): 9781138636293
Издательство: Taylor&Francis
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Цена: 9492.00 р.
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Описание:

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI's techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI's influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the "globalisation" project of the mid-1990s.

Mastering business for strategic communicators

Название: Mastering business for strategic communicators
ISBN: 1787145042 ISBN-13(EAN): 9781787145047
Издательство: Emerald
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Цена: 14634.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.  Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.  This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today’s most well-known brands and organizations. 

Project: Communication

Автор: Jonasson
Название: Project: Communication
ISBN: 1138338656 ISBN-13(EAN): 9781138338654
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: All teamwork is grounded on effective communication. Project Communication enables project managers, leaders of project teams and team members to get their ideas heard, facilitate effective teamwork, create a culture of openness and creative thinking--in short, a culture of effective communication within their team.

Climate Change Denial and Public Relations: Strategic communication and interest groups in climate inaction

Автор: Nuria Almiron, Jordi Xifra
Название: Climate Change Denial and Public Relations: Strategic communication and interest groups in climate inaction
ISBN: 0815358830 ISBN-13(EAN): 9780815358831
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy, and presents a critical approach to climate change denial from a strategic communication perspective.

How strategic communication shapes value and innovation in society

Название: How strategic communication shapes value and innovation in society
ISBN: 1787147177 ISBN-13(EAN): 9781787147171
Издательство: Emerald
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Цена: 16870.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Let`s Talk Society - and the society were talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.

Strategic communication at work

Автор: Lennard, Diane (new York University, Usa)
Название: Strategic communication at work
ISBN: 1138714623 ISBN-13(EAN): 9781138714625
Издательство: Taylor&Francis
Рейтинг:
Цена: 5970.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic Communication at Work presents a holistic framework based on identifying a desired outcome and aligning all communication behavior to achieve success through expressing ideas congruently, interacting purposefully, connecting with others, and enhancing credibility.


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