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Reasserting the Disney Brand in the Streaming Era, Brookey, Robert Alan


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Автор: Brookey, Robert Alan   (Роберт Алан Бруки)
Название:  Reasserting the Disney Brand in the Streaming Era
Перевод названия: Роберт Алан Бруки: Восстановление бренда Disney в эпоху потокового вещания
ISBN: 9781032422350
Издательство: Taylor&Francis
Классификация:










ISBN-10: 1032422351
Обложка/Формат: Hardback
Страницы: 140
Вес: 0.35 кг.
Дата издания: 07.04.2023
Серия: Routledge research in cultural and media studies
Размер: 162 x 242 x 15
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: A critical examination of disney+
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Поставляется из: Европейский союз
Описание: Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disneys acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the Classic Disney Style. The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disneys catalog.

This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.




Автор: Ozer Jan Lee
Название: Video Encoding by the Numbers: Eliminate the Guesswork from Your Streaming Video
ISBN: 0998453005 ISBN-13(EAN): 9780998453002
Издательство: Неизвестно
Цена: 6890.00 р.
Наличие на складе: Есть (1 шт.)
Описание: ITAMOrg(R) IT Hardware Asset Management Certifications is suitable for individuals wanting to demonstrate they have achieved sufficient understanding of how to apply and tailor the Hardware Asset Management practices. Hardware Asset Management (HAM) is important for every organization. Management and control of hardware influences the risk on most asset types such as Software, Cloud & Services and People and Information assets. E.g., if you are not in control of what hardware is in use it is not possible for you to control your software which will result in software license in-compliance and other risks.The Hardware Asset Management Specialist Certification brings participants IT Service Management best practices together with Hardware Asset Management best practices. This will help an organization to implement Hardware Asset Management lifecycle processes and showing how IT Service Management can support HAM lifecycles to be in control and support the other Asset types.The purpose of the ITAMOrg Hardware Asset Management Specialist (HAMS) course and certification is to provide knowledge on best practices and use of Hardware Asset Management (HAM) in the challenges that Hardware Asset Managers face on a daily basis. This certification is based on a practical approach to strengthen the participants understanding of how ISO 55000 and IT Service Management best practice relates to everyday use of HAM, Hardware standards, Hardware lifecycle control, control of retirement and disposal and organizational issues that saturates many businesses in today`s digital world.This Courseware is suited for the ITAMOrg(R) 2020 HAM exam. There is also a sample exam added of the ITAMOrg(R) 2020 Hardware Asset Management in case the participant prefers to refresh its knowledge. The Exam is delivered in English.

Streaming, Sharing, Stealing: Big Data and the Future of Entertainment

Автор: Smith Michael D., Telang Rahul
Название: Streaming, Sharing, Stealing: Big Data and the Future of Entertainment
ISBN: 0262534525 ISBN-13(EAN): 9780262534529
Издательство: MIT Press
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Цена: 3377.00 р.
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Описание:

" The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed." -- The Wall Street Journal

"Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires." -- Financial Times

Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries -- and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.

How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.

Triaging the Streaming Wars

Автор: Brookey, Robert Alan
Название: Triaging the Streaming Wars
ISBN: 103254161X ISBN-13(EAN): 9781032541617
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Streaming Video: Storytelling Across Borders

Автор: Amanda D. Lotz, Ramon Lobato
Название: Streaming Video: Storytelling Across Borders
ISBN: 1479816833 ISBN-13(EAN): 9781479816835
Издательство: Mare Nostrum (Eurospan)
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Цена: 11161.00 р.
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Описание:

An international team of experts explores how streaming services are disrupting traditional storytelling.
The rise of streaming has dramatically transformed how audiences consume media. Over the last decade, subscription video-on-demand (SVOD) services, including Netflix, Prime Video, and Disney+, have begun commissioning and financing their own original movies and TV shows, changing the way and the rate at which content is produced across the globe, from Mexico City to Mumbai.
Streaming Video maps this international production boom and what it means for producers, audiences, and storytellers. Through eighteen richly textured case studies, ranging from original Korean dramas on Netflix to BluTV’s experimental Turkish series, the book investigates how streaming services both disrupt and maintain storytelling traditions in specific national contexts. To what extent, and how, are streamers expanding norms of television and film storytelling in different parts of the world? Are streamers enabling the creation of content that would not otherwise exist? What are the implications for different viewers, in different countries, with different tastes? Together, the chapters critically assess the impacts of streaming on twenty-first century audiovisual storytelling and rethink established understandings of transnational screen flows.

Streaming Video: Storytelling Across Borders

Автор: Amanda D. Lotz, Ramon Lobato
Название: Streaming Video: Storytelling Across Borders
ISBN: 1479816841 ISBN-13(EAN): 9781479816842
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 4013.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

An international team of experts explores how streaming services are disrupting traditional storytelling.
The rise of streaming has dramatically transformed how audiences consume media. Over the last decade, subscription video-on-demand (SVOD) services, including Netflix, Prime Video, and Disney+, have begun commissioning and financing their own original movies and TV shows, changing the way and the rate at which content is produced across the globe, from Mexico City to Mumbai.
Streaming Video maps this international production boom and what it means for producers, audiences, and storytellers. Through eighteen richly textured case studies, ranging from original Korean dramas on Netflix to BluTV’s experimental Turkish series, the book investigates how streaming services both disrupt and maintain storytelling traditions in specific national contexts. To what extent, and how, are streamers expanding norms of television and film storytelling in different parts of the world? Are streamers enabling the creation of content that would not otherwise exist? What are the implications for different viewers, in different countries, with different tastes? Together, the chapters critically assess the impacts of streaming on twenty-first century audiovisual storytelling and rethink established understandings of transnational screen flows.

Streaming Mental Health and Illness: Essays on Representation in Netflix Original Programs

Автор: Emily Katseanes
Название: Streaming Mental Health and Illness: Essays on Representation in Netflix Original Programs
ISBN: 1476682704 ISBN-13(EAN): 9781476682709
Издательство: Mare Nostrum (Eurospan)
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Цена: 11227.00 р.
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Описание: As awareness of mental health increases, so does its predominance in popular culture, making for an interesting investigation into the representation of these concerns on our most ubiquitous streaming service: Netflix. These essays explore how the service`s content jumps into those conversations, creating helpful - or harmful - messaging.

The Independent Filmmaker`s Guide to the New Hollywood: Success in the Era of Netflix and Streaming Video

Автор: Campisi Gabriel
Название: The Independent Filmmaker`s Guide to the New Hollywood: Success in the Era of Netflix and Streaming Video
ISBN: 1476673012 ISBN-13(EAN): 9781476673011
Издательство: Mare Nostrum (Eurospan)
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Цена: 5405.00 р.
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Описание: Featuring exclusive interviews with some of the industry`s most prolific filmmakers and executives, this book dives into the trenches of Hollywood to provide readers with the knowledge necessary to rethink the business, see past the turmoil, recognise the new opportunities, and take advantage of exciting new possibilities.

The New Brazilian Mediascape: Television Production in the Digital Streaming Age

Автор: Eli Lee Carter
Название: The New Brazilian Mediascape: Television Production in the Digital Streaming Age
ISBN: 1683401832 ISBN-13(EAN): 9781683401834
Издательство: Mare Nostrum (Eurospan)
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Цена: 10659.00 р.
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Описание: In this book, Eli Carter explores the ways in which the movement away from historically popular telenovelas toward new television and internet series is creating dramatic shifts in how Brazil imagines itself as a nation, especially within the context of an increasingly connected global mediascape. For more than half a century, South America's largest over-the-air network, TV Globo, produced long-form melodramatic serials that cultivated the notion of the urban, upper-middle-class white Brazilian. Carter looks at how the expansion of internet access, the popularity of web series, the rise of independent production companies, and new legislation not only challenged TV Globo's market domination but also began to change the face of Brazil's growing audiovisual landscape. Combining sociohistorical, economic, and legal contextualization with close readings of audiovisual productions, Carter argues that a fragmented media has opened the door to new voices and narratives that represent a more diverse Brazilian identity. A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L'Hoeste and Juan Carlos Rodríguez.

Web Radio

Автор: Priestman
Название: Web Radio
ISBN: 1138147486 ISBN-13(EAN): 9781138147485
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Anyone wanting to set up a low cost web radio station will benefit from the advice and information provided by this book. Not only will you gain technical and practical know-how to enable your station to go live, but also an appreciation of the legal and copyright implications of making radio, potentially for international audiences and in the rapidly evolving environment of the web.

To succeed, your radio content will need to be carefully planned and your station properly promoted. Advice is given on taking advantage of the scalability web radio introduces for building audiences in line with your resources, for scheduled live output and for making programmes available on demand, including music, news, speech radio and audience participation. Case studies from around the world are provided to demonstrate how different radio organisations are applying the new flexibility web radio has to offer in a wide range of situations.

Together with its associated website www.web-radio-book.com, the book also acts as a starting point for locating a range of sources for further advice and lines of research.

Learn how to:
- go live with your own low cost web radio station (either managing the server yourself or using a host service)
- assess the right server set-up to handle the number of simultaneous listeners expected
- get the best sound quality to your listeners
- take account of the range of devices available for receiving web radio
- plan your station, programming and associated website
- identify and reach your audience
- build audience feedback and data into your station's strategy
- tackle the additional legal and ethical dimensions of radio on the web
- source more detailed information

Radio station

Автор: Hendricks, John Allen (stephen F. Austin State University, Usa) Mims, Bruce (southeast Missouri State University, Usa)
Название: Radio station
ISBN: 1138218812 ISBN-13(EAN): 9781138218819
Издательство: Taylor&Francis
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Цена: 10104.00 р.
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Описание: The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book`s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station.

Television Drama in the Age of Streaming: Transnational Strategies and Digital Production Cultures at the NRK

Автор: Sundet Vilde Schanke
Название: Television Drama in the Age of Streaming: Transnational Strategies and Digital Production Cultures at the NRK
ISBN: 3030664201 ISBN-13(EAN): 9783030664206
Издательство: Springer
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Цена: 8384.00 р.
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Описание: This book examines television drama in the age of streaming-a time when television has been reshaped for national and international consumption via both linear `flow` and on-demand user modes.

The technology, business, and economics of streaming video :

Автор: Noam, Eli,
Название: The technology, business, and economics of streaming video :
ISBN: 1800375034 ISBN-13(EAN): 9781800375031
Издательство: Wiley
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Цена: 20592.00 р.
Наличие на складе: Поставка под заказ.

Описание: A rich and erotically charged romantic saga, set in Kowloon and Shanghai, from the fall of Hong Kong in 1941 to the defeat of Japan in 1945. One sultry evening in Kowloon, Dr Rowena Rossiter and Sister Alice Huntley are off-duty and in search of fun little knowing that their world is on the brink of collapse. That night, Rowena will meet two men who will fight for her heart for the next four years. Connor OConnor, the rebellious Irish soldier, who will woo and then lose her, and Kim Pheloung. Immensely rich and the most beautiful man Rowena has ever seen, he is also the most ruthless, with a sinister need to possess and


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