The Sociolinguistics of Marketing, Kelly-Holmes, Helen
Автор: Giles, Howard (Editor), Maass, Anne (Editor) Название: Advances in intergroup communication ISBN: 1433130319 ISBN-13(EAN): 9781433130311 Издательство: Peter Lang Рейтинг: Цена: 27495.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advances in Intergroup Communication is a timely contribution to the field. It reflects developments in older, more established intergroup settings (e.g., gender, sexual orientation, organizations) whilst introducing newer studies such as the military and political parties. It also pays attention to emerging trends in new media and social networks and considers the developing field of neuroscience of communication. The volume brings together authors from different geographical areas (North America, Europe, and Australia) and from different disciplines (particularly communication, linguistics, and psychology). Contributions are organized around five themes, corresponding to the five sections of the book: defining features and constraints; tools of intergroup communication; social groups in their context; intergroup communication in organizations; and future directions.
Автор: Piller Ingrid Название: Intercultural Communication: A Critical Introduction ISBN: 1474412912 ISBN-13(EAN): 9781474412919 Издательство: Bloomsbury Academic Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.
Автор: Lionel Wee Название: The Language of Organizational Styling ISBN: 110766697X ISBN-13(EAN): 9781107666979 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Название: Sociolinguistics and Language Teaching Paperback ISBN: 0521484340 ISBN-13(EAN): 9780521484343 Издательство: Cambridge University Press Рейтинг: Цена: 10277.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text provides an introduction to the field of sociolinguistics for second and foreign language teachers.
Название: Glocal Languages and Critical Intercultural Awareness ISBN: 0815395051 ISBN-13(EAN): 9780815395058 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides a new perspective on prevailing discourses on translanguaging and multilingualism by looking at `glocal` languages, local languages which have been successfully "globalized".
Автор: Haddington Pentti Название: Interaction and Mobility ISBN: 3110291142 ISBN-13(EAN): 9783110291148 Издательство: Walter de Gruyter Рейтинг: Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Die Schriftenreihe linguae & litterae, herausgegeben von Peter Auer, Gesa von Essen und Werner Frick, dokumentiert die wissenschaftlichen Aktivitaten der School of Language and Literature des Freiburg Institute for Advanced Studies (FRIAS) im Bereich einer theoretisch und methodisch avancierten, interdisziplinar geoffneten Sprach- und Literaturwissenschaft. In der Linguistik liegt der Akzent auf der korpusbasierten, quantitativen und qualitativen Erforschung von Sprache, in der Literaturwissenschaft auf der komparatistisch-transdisziplinaren Analyse literarischer Phanomene in ihren kulturellen Kontexten. Zugleich nimmt die Reihe die produktiven Kontakt- und Synergiezonen zwischen moderner Linguistik und Literaturwissenschaft (und den mit ihnen im Austausch stehenden Geistes-, Sozial- und Naturwissenschaften) in den Blick und sucht nach neuen, fur die zeitgema?e Reformulierung des humanwissenschaftlichen Forschungscurriculums richtungsweisenden Fragestellungen und Konzepten. Die internationale Ausrichtung der Reihe findet ihren Ausdruck in der konsequenten Mehrsprachigkeit der Bande, in denen deutsch-, englisch- und franzosischsprachige Beitrage, ggf. auch Artikel in italienischer und spanischer Sprache erscheinen. Jeder Einzelband wird im Rahmen eines peer-review-Verfahrens durch ein international besetztes Editorial Board begutachtet. Pro Jahr erscheinen 2-4 Bande.
Автор: Anya Название: Racialized Identities in Second Language Learning ISBN: 0367197464 ISBN-13(EAN): 9780367197469 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Racialized Identities in Second Language Learning: Speaking Blackness in Brazil provides a critical overview and original sociolinguistic analysis of the African American experience in second language learning. More broadly, this book introduces the idea of second language learning as "transformative socialization": how learners, instructors, and their communities shape new communicative selves as they collaboratively construct and negotiate race, ethnicity, gender, sexuality, and social class identities. Uju Anya's study follows African American college students learning Portuguese in Afro-Brazilian communities, and their journeys in learning to do and speak blackness in Brazil. Video-recorded interactions, student journals, interviews, and writing assignments show how multiple intersecting identities are enacted and challenged in second language learning. Thematic, critical, and conversation analyses describe ways black Americans learn to speak their material, ideological, and symbolic selves in Portuguese and how linguistic action reproduces or resists power and inequity. The book addresses key questions on how learners can authentically and effectively participate in classrooms and target language communities to show that black students' racialized identities and investments in these communities greatly influence their success in second language learning and how successful others perceive them to be.
Автор: Thurlow Crispin Название: Digital Discourse ISBN: 0199795444 ISBN-13(EAN): 9780199795444 Издательство: Oxford Academ Рейтинг: Цена: 7681.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Discourse offers a distinctly sociolinguistic perspective on the nature of language in digital technologies.
Автор: Oxenham Название: Literacy ISBN: 0815372698 ISBN-13(EAN): 9780815372691 Издательство: Taylor&Francis Рейтинг: Цена: 16843.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1980. The skills of reading and writing have been proclaimed as universal human rights. This book explores why this should be so. In particular, it examines whether or not the possession of reading or writing skills has, or has not, influenced the values and organisation of society.
Автор: Corinne Seals Название: Heritage language policies around the world / ISBN: 1138193321 ISBN-13(EAN): 9781138193321 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Heritage language policies define the context in which heritage languages are maintained or abandoned by communities, and this volume describes and analyzes international policy strategies, as well as the implications for the actual heritage language speakers.
This volume brings together heritage language policy case studies from around the world, foregrounding globalization by covering five regions: the Americas, Europe, Africa, Asia, and Australasia. The countries profiled include the United States, Canada, Argentina, Norway, Sweden, Ireland, Uganda, Namibia, Morocco, Japan, South Korea, Singapore, New Zealand, Australia, and Fiji. This volume also highlights an expanded definition of 'heritage language', choosing to focus on individual and community identities, and therefore including both Indigenous and immigrant languages.
Focusing specifically on language policy relating to heritage languages, the chapters address key questions such as
Are heritage languages included or excluded from the national language policy discourse?
What are the successes and shortcomings of efforts to establish heritage language policies?
What is the definition of 'heritage language' in official usage by the local/regional government and stakeholders?
How are these language policies perceived by the actual heritage language communities?
Автор: Jason Rothman, Jorge Gonzalez Alonso, Eloi Puig-Mayenco Название: Third Language Acquisition and Linguistic Transfer: Volume 163 ISBN: 1107082889 ISBN-13(EAN): 9781107082885 Издательство: Cambridge Academ Рейтинг: Цена: 18216.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive overview of third language acquisition, revealing unique links between language and mind, brain, and cognition, which are otherwise impossible to appreciate. It will appeal to researchers and students in second and third language acquisition, psycholinguistics and applied linguistics.
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