Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Название: Branding of tourist destinations ISBN: 1787693740 ISBN-13(EAN): 9781787693746 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
Описание: In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.
The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Автор: Monica Brito, Alvaro Dias, Mafalda Patuleia Название: Managing, Marketing, and Maintaining Maritime and Coastal Tourism ISBN: 1799815226 ISBN-13(EAN): 9781799815228 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30215.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area.
Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Автор: Hudson, Simon Hudson, Louise Название: Marketing for tourism, hospitality & events ISBN: 1529628083 ISBN-13(EAN): 9781529628081 Издательство: Sage Publications Рейтинг: Цена: 8870.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.
The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.
Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe.
This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events.
Simon Hudson is a tourism and hospitality professor at the University of South Carolina.
Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
Автор: Melanie Smith, Xavier Matteucci Название: The Creative Tourist: A Eudaimonic Perspective ISBN: 1837534055 ISBN-13(EAN): 9781837534050 Издательство: Emerald Рейтинг: Цена: 9148.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Creative Tourist brings together four broad areas of academic scholarship: creative tourism, sociology, well-being and new materialism. In acknowledging the intimate entanglement between materiality and human sensuous experiences, the book seeks to examine the relational nature of the tourist experience of collaborative, heritage-based activities.
Authors Xavier Matteucci and Melanie Smith explore the multiple dimensions of the creative tourism experience, positioning the creative tourist within various tourist typologies and modes of experience. The Creative Tourist extends the growing body of knowledge on creative tourism by drawing from new materialist philosophy to discuss social eudaimonia as a happiness concept, which foregrounds collective well-being rather than individual flourishing.
This latest addition to the highly successful The Tourist Experience series is suitable for both undergraduate and postgraduate students, university lecturers, creative entrepreneurs, and research communities exploring creative experiences in contexts such as leisure, lifestyle, cultural tourism, slow tourism, responsible tourism, ethical and sustainable aspects of tourism, social tourism and destination management.
Название: Sustainability in Hospitality ISBN: 1783532645 ISBN-13(EAN): 9781783532643 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Описание: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Название: Atmospheric Turn in Culture and Tourism ISBN: 1838670718 ISBN-13(EAN): 9781838670719 Издательство: Emerald Рейтинг: Цена: 20326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of `atmospheric quality` in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
Автор: Monica Brito, Alvaro Dias, Mafalda Patuleia Название: Managing, Marketing, and Maintaining Maritime and Coastal Tourism ISBN: 1799815234 ISBN-13(EAN): 9781799815235 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24948.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea.
Описание: The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
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