Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Clare Inkson, Lynn Minnaert Название: Tourism Management: An Introduction ISBN: 1529758467 ISBN-13(EAN): 9781529758467 Издательство: Sage Publications Рейтинг: Цена: 8395.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies.
Автор: Alastair Morrison, Ulrike Gretzel Название: Tourism Marketing: In the Age of the Consumer ISBN: 0415726360 ISBN-13(EAN): 9780415726368 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.
Автор: Dileep Название: Transportation Systems for Tourism ISBN: 3031221265 ISBN-13(EAN): 9783031221262 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook provides a comprehensive learning resource material for tourism transportation. Exploring the interrelationship between transport and tourism, it demonstrates how different types of transportation systems interact and are combined within the tourism destination framework. It addresses topics such as the geographical aspects of tourism transportation, technological advances in transportation, public transportation in tourism, drive tourism, recreational transportation, and various forms of tourism, including car, rail, coach, water, cycling, and space tourism. Readers will also learn about sustainability aspects, consumer behavior, and tourist behavior modelling. The book offers a valuable asset for graduate as well as master degree students in regional and spatial science, transportation engineering, and tourism and transportation economics, as well as for professionals in the travel, tourism, transport, and hospitality industries who are interested in the link between tourism and transportation, its benefits and impacts. Tourist destinations can strategically use this learning resource to gain a better understanding of the leisure and recreational aspects of the transportation system and consequently boost their appeal to tourists.
Автор: Kollmar, Christy Название: Folklore, People, and Places ISBN: 1032316934 ISBN-13(EAN): 9781032316932 Издательство: Taylor&Francis Рейтинг: Цена: 19140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Folklore, People and Place is a contribution towards better understanding the complex interconnectivity of folklore, people and place, across a range of different cultural and geographical contexts.
Описание: Tourism Through Troubled Times is an illuminating read for all scholars of Tourism Studies, Hospitality Management, and the Sociology of Tourism, as well as practitioners and managers within the hospitality sector, and gives clear insights into the industry`s next steps forward.
Автор: Chhabra Deepak Название: Resilience, Authenticity and Digital Heritage Tourism ISBN: 0367566567 ISBN-13(EAN): 9780367566562 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the authentication of authenticity in heritage tourism through a resilient smart systems approach. It discusses the emerging trends in cultural tourism and highlights their significance in negotiating authenticity in tourism experience.
Автор: Hornstein, Shelley Название: Architectural tourism ISBN: 1848222270 ISBN-13(EAN): 9781848222274 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 10558.00 р. Наличие на складе: Поставка под заказ.
Описание: Examining global buildings from past and present, this book charts the relationship between architecture and tourism. It asks why monuments and buildings attract and compel us to visit, why we feel the need to understand cities through architectural sites such as museums, historic sites and monuments, and how national identity is galvanised through its architecture and tourism.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Описание: This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated.
Автор: Roelofsen Название: Tourism and Biopolitics in Pandemic Times ISBN: 3031463986 ISBN-13(EAN): 9783031463983 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection brings together interventions on the geographies of tourism in pandemic times approached from a biopolitical perspective. Whilst the “management of bodies” has always been a constitutive part of tourism and its spatialities, the COVID-19 pandemic has prompted the emergence of entirely new “states of exception” and emergency regimes, geared towards tight restrictions and control over the mobility and embodied practices of millions of travelers and tourists. Debates in tourism over the “politics of life”, now more than ever, ought to concern health and wellbeing for both individuals and selected populations, not in the least because tourism has provided in many instances the socio-spatial conditions for the virus to spread. This book intends to show how a biopolitical analytical framework may provide a set of insights and critical perspectives that are key to the understanding of contemporary tourism practices and regimes of mobility, security, and in/exclusion – particularly in relation to the COVID-19 pandemic.
Автор: Mostafanezhad Название: Volunteer Tourism ISBN: 113808252X ISBN-13(EAN): 9781138082526 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Crossing disciplinary and chronological boundaries, Volunteer Tourism: Popular Humanitarianism in Neoliberal Times is the first full-length treatment of volunteer tourism from a longitudinal ethnographic perspective. Volunteer tourism, one of the fastest growing niche tourism markets in the world, is a type of tourism in which tourists pay to participate in conservation, humanitarian or development oriented projects. Volunteer Tourism is a comprehensive and comparative study of the perspectives of Thai host community members, NGO practitioners and international volunteer tourists. The book thus shines an ethnographic lens onto the complexities and contradictions of the volunteer tourism experience in northern Thailand. Drawing on cross-disciplinary perspectives in geography and anthropology as well as development, tourism and cultural studies, Volunteer Tourism illustrates how a focus on sentimentality in the volunteer tourism encounter obscures the structural inequalities on which the experience is based. Such a focus situates volunteer tourism within the commodification and sentimentalization of development and global justice agendas, which hail the new moral consumer and reframe questions of structural inequality as questions of individual morality. As a result, albeit inadvertently, the practice of volunteer tourism serves the continued expansion of the cultural logics and economic practices of neoliberalism.
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