Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Рейтинг: Цена: 3793.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Автор: Thomas Foscht; Dirk Morschett; Thomas Rudolph; Pet Название: European Retail Research ISBN: 3658096020 ISBN-13(EAN): 9783658096021 Издательство: Springer Рейтинг: Цена: 7836.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.
Автор: Berkhout Constant Название: Retail Marketing Strategy ISBN: 0749476915 ISBN-13(EAN): 9780749476915 Издательство: Неизвестно Цена: 9378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing.
Автор: Quix, Frank Название: Retail Marketing ISBN: 9001807925 ISBN-13(EAN): 9789001807924 Издательство: Taylor&Francis Рейтинг: Цена: 14086.00 р. Наличие на складе: Поставка под заказ.
Автор: Nie, Winter Название: The Future of Global Retail ISBN: 1032070412 ISBN-13(EAN): 9781032070414 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Поставка под заказ.
Автор: Akehurst, Gary Название: Retail Structure ISBN: 0714641766 ISBN-13(EAN): 9780714641768 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Matsunaga, Louella Название: The Changing Face of Japanese Retail ISBN: 0415229758 ISBN-13(EAN): 9780415229753 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: England, John Название: Retail Impact Assessment ISBN: 0415216664 ISBN-13(EAN): 9780415216661 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.
Описание: This Element examines entrepreneurship through the lens of identity and narrative based on interview data with book publishing entrepreneurs in the US Book publishing entrepreneurship narratives of independence, culture over commerce, accidental profession, place, risk, (in)stability, busyness, and freedom are examined in this Element.
Автор: Arunangshu Giri, Pradip Paul, Satakshi Chatterjee Название: Retail Management: Text & Cases ISBN: 939054422X ISBN-13(EAN): 9789390544226 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4019.00 р. Наличие на складе: Нет в наличии.
Описание: The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease.
The objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies.
Key Features
Thorough coverage of retailing in modern context, including e-retailing
Case-studies, caselets and examples to make students industry-ready
Bullet-point approach for key topics to highlight important information
Graphics to generate students’ interest and make learning easy
Автор: Wang, Shuguang , Du, Paul Название: Retail Geography ISBN: 036743511X ISBN-13(EAN): 9780367435110 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
