Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Wooden Shannon R., Gillam Ken Название: Pixar`s Boy Stories: Masculinity in a Postmodern Age ISBN: 1442275650 ISBN-13(EAN): 9781442275652 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 7392.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Since Toy Story, its first feature in 1995, Pixar Animation Studios has produced a string of commercial and critical successes including Monsters, Inc.; WALL-E; Finding Nemo; The Incredibles; Cars; and Up. In nearly all of these films, male characters are prominently featured, usually as protagonists. Despite obvious surface differences, these figures often follow similar narratives toward domestic fulfillment and civic engagement. However, these characters are also hypermasculine types whose paths lead to postmodern social roles more revelatory of the current "crisis" that sociologists and others have noted in boy culture. In Pixar's Boy Stories: Masculinity in a Postmodern Age, Shannon R. Wooden and Ken Gillam examine how boys become men and how men measure up in films produced by the animation giant. Offering counterintuitive readings of boy culture, this book describes how the films quietly but forcefully reiterate traditional masculine norms in terms of what they praise and what they condemn. Whether toys or ants, monsters or cars, Pixar's males succeed or fail according to the "boy code," the relentlessly policed gender standards rampant in American boyhood. Structured thematically around major issues in contemporary boy culture, the book discusses conformity, hypermasculinity, social hierarchies, disability, bullying, and an implicit critique of postmodern parenting. Unprecedented in its focus on Pixar and boys in its films, this book offers a valuable perspective to current conversations about gender and cinema. Providing a critical discourse about masculine roles in animated features, Pixar's Boy Stories will be of interest to scholars of film, media, and gender studies and to parents.
Автор: Mellstr?m, Ulf Название: Masculinity, Power and Technology ISBN: 0367604566 ISBN-13(EAN): 9780367604561 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Нет в наличии.
Автор: Harris, Keith Название: Boys, Boyz, Bois ISBN: 0415996589 ISBN-13(EAN): 9780415996587 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Muhanna, Aitemad Название: Agency and Gender in Gaza ISBN: 0367601257 ISBN-13(EAN): 9780367601256 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Нет в наличии.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: M. Gallucci Название: Benvenuto Cellini ISBN: 1403961077 ISBN-13(EAN): 9781403961075 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using the methodologies of New Historicism, social history, and gender and sexuality studies, this book places Cellini and his cultural production in the context of contemporary discourses about sexuality, law, magic, masculinity, and honour.
Автор: Krutnik, Frank Название: In a Lonely Street ISBN: 041502630X ISBN-13(EAN): 9780415026307 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Cannon, Martin J. Название: Men, masculinity, and the indian act ISBN: 0774860960 ISBN-13(EAN): 9780774860963 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3756.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Canada’s Indian Act is infamously sexist. Many iterations of the legislation conferred a woman’s status rights through marriage, and even once it was amended First Nations women could not necessarily pass their status on to their descendants. What has that injustice meant for First Nations men? Martin J. Cannon challenges a decades-long assumption that the act has affected Indigenous people as either “women” or “Indians” – but not both. He argues that sexism and racialization within the law must instead be understood as interlocking forms of discrimination that disrupt gender complementarity and undercut the identities of Indigenous men through their female forebears.
Название: Victims of the Book ISBN: 1487505477 ISBN-13(EAN): 9781487505479 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12164.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Victims of the Book shows how the adolescent male reader became a subject of grave social concern in late-nineteenth-century France and how a new generation of writers later reworked the novel to subvert cultural norms about masculinity.
Автор: Johnson, Ericka Название: Glocal Pharma ISBN: 036759658X ISBN-13(EAN): 9780367596583 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Нет в наличии.
Автор: Blackshaw, Tony Название: Leisure Life ISBN: 0415270731 ISBN-13(EAN): 9780415270731 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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