Consuming Books, Brown, Stephen

Автор: Brown, Stephen
Название: Consuming Books
ISBN: 0415487919 ISBN-13(EAN): 9780415487917
Издательство: Taylor&Francis
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Цена: 8573.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Raggiotto Francesco
Название: Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes
ISBN: 303040126X ISBN-13(EAN): 9783030401269
Издательство: Springer
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Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.

Автор: Raggiotto Francesco
Название: Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes
ISBN: 3030401294 ISBN-13(EAN): 9783030401290
Издательство: Springer
Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.

Автор: Andrew McAuley
Название: International Marketing: Consuming Globally, Thinking Locally
ISBN: 0471897442 ISBN-13(EAN): 9780471897446
Издательство: Wiley
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Цена: 8070.00 р.
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Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.