Strategic Positioning in Voluntary and Charitable Organizations, Chew, Celine

Автор: van der Grinten Jaap
Название: Positioning the Brand
ISBN: 0415665191 ISBN-13(EAN): 9780415665193
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Автор: Toqeph
Название: Charitable Gifts And Donations Tracker Journal Color Interior Pastel Rose Gold Pink Floral Yellow White Pearl Colorful
ISBN: 1715534042 ISBN-13(EAN): 9781715534042
Издательство: Неизвестно
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Цена: 4413.00 р.
Наличие на складе: Нет в наличии.

Автор: Courtney, Roger
Название: Strategic Management for Nonprofit Organizations
ISBN: 0415250234 ISBN-13(EAN): 9780415250238
Издательство: Taylor&Francis
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Цена: 29093.00 р.
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Автор: Chew
Название: Strategic Positioning in Voluntary and Charitable Organizations
ISBN: 1138879444 ISBN-13(EAN): 9781138879447
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

Автор: Ries, Al Trout, Jack
Название: Positioning
ISBN: 0071373586 ISBN-13(EAN): 9780071373586
Издательство: McGraw-Hill
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Цена: 2744.00 р.
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Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.

Автор: McLaughlin
Название: Nonprofit Strategic Positioning - Decide Where to Be, Plan What to Do
ISBN: 0471717495 ISBN-13(EAN): 9780471717492
Издательство: Wiley
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Цена: 9108.00 р.
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Описание: Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise.

Автор: Kr?ssel
Название: Future Telco
ISBN: 3319777238 ISBN-13(EAN): 9783319777238
Издательство: Springer
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Цена: 8384.00 р.
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Описание: This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with.

Автор: Gil Pechuan Ignacio
Название: Strategies in E-Business
ISBN: 146148183X ISBN-13(EAN): 9781461481836
Издательство: Springer
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Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

Название: Positioning for Advantage: Techniques and Strategies to Grow Brand Value
ISBN: 0231189001 ISBN-13(EAN): 9780231189002
Издательство: Wiley
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Цена: 3960.00 р.
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Описание: Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.

Автор: Riezebos, Rik
Название: Positioning the Brand
ISBN: 0415665183 ISBN-13(EAN): 9780415665186
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Автор: Peter Kr?ssel
Название: Future Telco
ISBN: 303008521X ISBN-13(EAN): 9783030085216
Издательство: Springer
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Цена: 11179.00 р.
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Описание: This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.

Автор: Ignacio Gil-Pechu?n; Daniel Palacios-Marqu?s; Mart
Название: Strategies in E-Business
ISBN: 1489978607 ISBN-13(EAN): 9781489978608
Издательство: Springer
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Цена: 15372.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.