Improving the Performance of Sponsorship, Kolah, Ardi

Автор: Lunt Tom, Nicotra Eva
Название: Event Sponsorship and Fundraising: An Advanced Guide
ISBN: 0749480920 ISBN-13(EAN): 9780749480929
Издательство: Неизвестно
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Цена: 10748.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.

Автор: Deborah Philips, Garry Whannel
Название: The Trojan Horse: The Growth of Commercial Sponsorship
ISBN: 147250738X ISBN-13(EAN): 9781472507389
Издательство: Bloomsbury Academic
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Цена: 14256.00 р.
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Описание: The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors’ central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more general colonization of the state by private capital and the challenge posed to the dominance of neo-liberal economics by the recent global financial crisis. After considering the passage from patronage to sponsorship and outlining the context of the post-war public sector since 1945, it analyses sponsorship in relation to Thatcherism, enterprise culture and the restructuring of public provision during the 1980s. It goes on to examine the New Labour years, and the ways in which sponsorship has paved the way for the increased use of private-public partnerships and private finance initiatives within the public sector in the UK.

Автор: Kolah
Название: Improving the Performance of Sponsorship
ISBN: 0415637880 ISBN-13(EAN): 9780415637886
Издательство: Taylor&Francis
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Цена: 26796.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah`s Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.

Автор: Ann Petermans, Charles Dennis, Katelijn Quartier, T. C. Melewar
Название: The Value of Design in Retail and Branding
ISBN: 1800715803 ISBN-13(EAN): 9781800715806
Издательство: Emerald
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Цена: 15041.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

Автор: Ireland, Robin
Название: Sport, Sponsorship and Public Health
ISBN: 1032145188 ISBN-13(EAN): 9781032145181
Издательство: Taylor&Francis
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Цена: 19140.00 р.
Наличие на складе: Нет в наличии.