Segmentation, Revenue Management and Pricing Analytics, Bodea, Tudor
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
Автор: Dietrich Название: Segmentation in Social Marketing ISBN: 9811018332 ISBN-13(EAN): 9789811018336 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Автор: Dietrich Timo, Rundle-Thiele Sharyn, Kubacki Krzysztof Название: Segmentation in Social Marketing: Process, Methods and Application ISBN: 9811094578 ISBN-13(EAN): 9789811094576 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Автор: Dibb, Sally Название: Market Segmentation Success ISBN: 0789029170 ISBN-13(EAN): 9780789029171 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Darroch Jenny Название: Why Marketing to Women Doesn`t Work ISBN: 1137358165 ISBN-13(EAN): 9781137358165 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Автор: Dibb & Simkin Название: Market Segmentation Workbk ISBN: 0415118921 ISBN-13(EAN): 9780415118927 Издательство: Cengage Learning Рейтинг: Цена: 10611.00 р. Наличие на складе: Нет в наличии.
Описание: Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
Автор: Jan Posthumus Название: Use of Market Data in the Recruitment of High Potentials ISBN: 3658103752 ISBN-13(EAN): 9783658103750 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry.
Автор: C. Keith Harrison, Scott Bukstein Название: Sport Business Analytics ISBN: 1498761267 ISBN-13(EAN): 9781498761260 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Нет в наличии.
Описание:
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.
The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:
Ticket pricing
Season ticket member retention
Fan engagement
Sponsorship valuation
Customer relationship management
Digital marketing
Market research
Data visualization.
This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.
Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Автор: Weinstein, Art Название: Lifestyle Market Segmentation ISBN: 0789028697 ISBN-13(EAN): 9780789028693 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Нет в наличии.
Автор: Weinstein, Art Название: Lifestyle Market Segmentation ISBN: 0789028689 ISBN-13(EAN): 9780789028686 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
Автор: Sara Dolnicar; Bettina Gr?n; Friedrich Leisch Название: Market Segmentation Analysis ISBN: 9811342482 ISBN-13(EAN): 9789811342486 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
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