Автор: Kolb Bonita Название: Tourism Marketing for Cities and Towns ISBN: 1138685194 ISBN-13(EAN): 9781138685192 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Kolb Название: Tourism Marketing for Cities and Towns ISBN: 1138685186 ISBN-13(EAN): 9781138685185 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Sharpley, Richard (university Of Central Lancashire, Uk) Название: Tourism, tourists and society ISBN: 1138629499 ISBN-13(EAN): 9781138629493 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism, Tourists and Society provides a thorough exploration of how society influences or shapes the behaviours, motivations, attitudes and consumption of tourists, as well as the tourism impacts on destination societies.Accessible yet critical in style, this book offers students an invaluable introduction to tourism, tourists and society.
Автор: Picard Название: The Framed World ISBN: 0754673685 ISBN-13(EAN): 9780754673682 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do tourists take photos of certain things and not of others? Why do tourists take photos at all? How do photos build places, how do they change and shape lives? An interdisciplinary team of contributors from across the globe explore such questions as they examine the relationships between photography and tourism and tourists.
Автор: Orbasli Название: Tourists in Historic Towns ISBN: 1138174645 ISBN-13(EAN): 9781138174641 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the relationship of culture, heritage, conservation and tourism development in historic towns and urban centres, debating the impacts of tourism and the role tourism plays in conservation and urban continuity.
Автор: Pearce, Philip Название: Tourists, Tourism and the Good Life ISBN: 0415811074 ISBN-13(EAN): 9780415811071 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Metro-Roland Название: Tourists, Signs and the City ISBN: 1138250368 ISBN-13(EAN): 9781138250369 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing upon the literature of landscape geography, tourism studies, cultural studies, visual studies and philosophy, this book offers a multi-disciplinary approach to understanding the interaction between urban environments and tourists. This is a necessary prerequisite for cities as they make themselves into enticing destinations and compete for tourists' attention. It argues that tourists make sense of, and draw meaningful conclusions about, the places in which they tour based upon the interpretation of the signs or elements encountered within the built environment, elements such as graffiti and lamp posts. The writings of the American pragmatist Charles S. Peirce on interpretation provide the theoretical model for explaining the way in which mind and world, or thoughts and objects, result in tourists interacting with place. This theoretical framework elucidates three applied studies undertaken with foreign visitors to the Hungarian capital of Budapest. Based upon extensive ethnographic field work, these studies focus on tourists' interpretation of the urban landscape, with particular attention paid to the encounters with national culture, the role of architecture and the importance of the prosaic in urban tourism.
Автор: Muzaffer Uysal; Richard Perdue; M. Joseph Sirgy Название: Handbook of Tourism and Quality-of-Life Research ISBN: 9402405038 ISBN-13(EAN): 9789402405033 Издательство: Springer Рейтинг: Цена: 48774.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines research that seeks to understand and measure the impact of tourism on the quality of life of residents of the host communities. It covers research relating to travelers/tourists as well as to the residents of host communities.
Автор: Duke, Philip Название: The Tourists Gaze, The Cretans Glance ISBN: 1598741438 ISBN-13(EAN): 9781598741438 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Нет в наличии.
Автор: Moir Название: The Discovery of Britain (Routledge Revivals) ISBN: 0415821886 ISBN-13(EAN): 9780415821889 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First published in 1964, this book examines the Tour of Britain, focusing on British people exploring their native land in the three centuries from 1540 to 1840. By tracking these journeys over three centuries, the book presents a changing English landscape, a changing economy, and a change in people`s tastes as the interests and concerns of the tourists evolve over the timeframe covered.
Автор: Sharpley Название: Tourism, Tourists and Society ISBN: 1138629391 ISBN-13(EAN): 9781138629394 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism, Tourists and Society provides a thorough exploration of how society influences or shapes the behaviours, motivations, attitudes and consumption of tourists, as well as the tourism impacts on destination societies.Accessible yet critical in style, this book offers students an invaluable introduction to tourism, tourists and society.
Автор: Abram, Simone Название: Tourists and Tourism ISBN: 1859739059 ISBN-13(EAN): 9781859739051 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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