CIM Revision Cards:Marketing Management in Practice 05/06, marketing Knowledge

Автор: Bosworth, Michael T.
Название: Solution selling
ISBN: 0786303158 ISBN-13(EAN): 9780786303151
Издательство: McGraw-Hill
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Цена: 6004.00 р.
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Описание: Solution Selling is the most comprehensive sales and sales management process available today.

Автор: Oswald, Laura R. (president, President, Marketing
Название: Doing semiotics
ISBN: 0198862113 ISBN-13(EAN): 9780198862116
Издательство: Oxford Academ
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Цена: 5226.00 р.
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Описание: Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.

Автор: Charlesworth, Alan,
Название: Digital marketing :
ISBN: 036770658X ISBN-13(EAN): 9780367706586
Издательство: Taylor&Francis
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Цена: 26136.00 р.
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Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

Автор: Jacob E. Gersen, Joel H. Steckel
Название: The Cambridge Handbook of Marketing Theory and the Law
ISBN: 1108470017 ISBN-13(EAN): 9781108470018
Издательство: Cambridge Academ
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Цена: 25344.00 р.
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Описание: This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more.

Автор: Smith Gez
Название: Agile Marketing: The Incomplete Guide
ISBN: 0957275420 ISBN-13(EAN): 9780957275423
Издательство: Неизвестно
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Цена: 2189.00 р.
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Автор: Fourali
Название: The Promise of Social Marketing
ISBN: 1472416856 ISBN-13(EAN): 9781472416858
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание:

Social marketing is generally considered to be what takes place in the domain where human interests override commercial ones. "The Promise of Social Marketing" examines the potential for social marketing to address local and global issues associated with the human plight, clarifies the philosophies that underpin good practice in social marketing and highlights its pervasive relevance to all human activities.

There is an on-going debate about the nature of marketing and whether it is able to fulfil or adapt to both commercial and humanitarian or social objectives. The unifying view is that marketing is a tool that can be used for individual, organisational or social benefit. Marketing can be used by private, public, or third sector organisations, either to sell cigarettes or unhealthy food with damning results on the one hand, or to promote products and behaviours that encourage people to adopt healthier lifestyles on the other. There is, nonetheless, also a view that social marketing approaches are different from those adopted by commercial marketers, or from what is called generic marketing.

In this book the author asks, if marketing is a tool, when does the purpose of the tool make it another tool? With specific examples as diverse as the marketing associated with HIV/AIDS prevention and the promotion of social enterprise, this volume explains the precursors and development to date of social marketing, the philosophies associated with it; the tools deployed in its practice, and the direction it might take in the future. This book is of interest to those who study marketing management, business ethics and public policy.

Автор: Lehmann, Donald R. Winer, Russell S.
Название: Analysis for marketing planning
ISBN: 0071263632 ISBN-13(EAN): 9780071263634
Издательство: McGraw-Hill
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Цена: 8578.00 р.
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Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.

Автор: Wood, Gill
Название: CIM Revision Cards Marketing Communications
ISBN: 0750682957 ISBN-13(EAN): 9780750682954
Издательство: Taylor&Francis
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Цена: 3367.00 р.
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Автор: Beamish, Karen Ashford, Ruth
Название: Cim coursebook 08/09 marketing planning
ISBN: 0750689862 ISBN-13(EAN): 9780750689861
Издательство: Taylor&Francis
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Цена: 5358.00 р.
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Описание: Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.

Автор: Egan, Colin
Название: The CIM Handbook of Strategic Marketing
ISBN: 0750626135 ISBN-13(EAN): 9780750626132
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Название: The Official CIM Coursebook
ISBN: 1138166022 ISBN-13(EAN): 9781138166028
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Название: The CIM Marketing Dictionary
ISBN: 1138165921 ISBN-13(EAN): 9781138165922
Издательство: Taylor&Francis
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Цена: 19906.00 р.
Наличие на складе: Нет в наличии.