Consumer Behavior in Travel and Tourism, Chon, Kaye Sung
Автор: Augusto Costa Rui, Brandгo Filipa, Breda Zelia Название: Planning and Managing the Experience Economy in Tourism ISBN: 1799887766 ISBN-13(EAN): 9781799887768 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25087.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on tourism experience and investigates how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented.
Автор: Augusto Costa Rui, Brandгo Filipa, Breda Zelia Название: Planning and Managing the Experience Economy in Tourism ISBN: 1799887758 ISBN-13(EAN): 9781799887751 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31046.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination's competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination's overall sustainability by maximining tourism's positive impacts and fostering their spillover to local communities.
Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.
Автор: Anna Irimias Название: The Youth Tourist: Motives, Experiences and Travel Behaviour ISBN: 1804551481 ISBN-13(EAN): 9781804551486 Издательство: Emerald Рейтинг: Цена: 15246.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Youth tourists are often defined as money poor and time rich but there are significant differences in social status, interests, and consumption behaviour within the various segments of this sector. In The Youth Tourist: Motives, Experiences and Travel Behaviour, author Anna Irimias maps out the heterogenous segment of the ‘Millennial’ market to help illustrate the rich diversity of youth tourist motivations and behaviours.
Drawing on theories found in social psychology, media, and communication and consumer behaviour to describe youth tourists on family holidays, on study and working abroad programs, and participating in pilgrimages, festivals, and media-induced tourism events, Irimias adds significant detail to youth tourist travel patterns in light of current societal changes. She also analyses future trends in youth tourism and addresses the implications of current challenges such as climate change and digitalization, and the potential changes to the industry in light of the pandemic. The Youth Tourist presents new perspectives to researchers of Tourism Studies and the Sociology of Travel who are looking for a contemporary and critical analysis of this important market sector.
Автор: Jauhari, Vinnie Название: Hospitality Marketing and Consumer Behavior ISBN: 1774636247 ISBN-13(EAN): 9781774636244 Издательство: Taylor&Francis Рейтинг: Цена: 12707.00 р. Наличие на складе: Поставка под заказ.
Название: Hospitality Marketing & Consumer Be ISBN: 1771883782 ISBN-13(EAN): 9781771883788 Издательство: Taylor&Francis Рейтинг: Цена: 15312.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.
Автор: Nikolova, Milena Название: Behavioral Economics for Tourism ISBN: 0128138084 ISBN-13(EAN): 9780128138083 Издательство: Elsevier Science Рейтинг: Цена: 26444.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Behavioral Economics for Tourism introduces behavioral thinking to business and policy challenges in the tourism industry. The book allows professionals and early career researchers to better understand and work within the changing industry. It focuses on market and consumer trends, technological advancements, and better understanding the modern tourist. It includes the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The work concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.
Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist
Allows tourism industry to better understand tourists cognitively and emotionally
Supports business success, technology development and sustainability in the tourism industry
Features case studies on behavioral tactics and strategies for use in tourism
Название: Organizational behavior challenges in the tourism industry ISBN: 1799814742 ISBN-13(EAN): 9781799814740 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30215.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research that explores relevant theoretical frameworks in terms of organisational behaviour issues and provides the opportunity for tourism organisations to understand their employees` behaviour. The book highlights a range of topics, including emotional labour, deviant behaviour, and organisational cynicism.
Автор: Sharpley Richard, Stone Philip R. Название: Tourist Experience: Contemporary Perspectives ISBN: 1138880701 ISBN-13(EAN): 9781138880702 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, typologies of tourists and issues related to authenticity, commodification, image and perception. However, as tourism has continued to expand in both scale and scope, and as tourists' needs and expectations have become more diverse and complex in response to transformations in the dynamic socio-cultural world of tourism, so too have tourist experiences.
Tourist Experience provides a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insights into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience: dark tourism experiences, experiencing poor places, sport tourism experiences, writing the tourist experience and researching tourist experiences: methodological approaches.
The book critically explores these experiences from multidisciplinary perspectives and includes case studies from a wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.
Автор: Weeden, Clare (university Of Brighton, Uk) Название: Responsible tourist behaviour ISBN: 1138081949 ISBN-13(EAN): 9781138081949 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers automatically become ethical tourists or is the situation a little more complex than this?
In an attempt to answer these questions, this book explores:
The ethical dilemmas associated with tourism
The concerns and motivations of ethical consumers on holiday
The role and importance of values in holiday decision-making
This book offers a highly original contribution to the debate surrounding the demand for ethical and responsible holidays. It explores the consumption concerns of ethical consumers and their motivational values, and offers a detailed examination of how they manage these values on holiday. This book offers a new and challenging perspective to the study of responsible tourism by providing a unique empirical insight into how responsible tourists incorporate their norms and values into their holiday decisions. The text will be of interest to undergraduates, postgraduates and tutors on courses that have tourism and the tourist at their centre, and to academics in other disciplines such as marketing and consumer behaviour. It will also be highly relevant to the global tourism industry.
Автор: Abraham Pizam, Yoel Mansfeld Название: Consumer behavior in travel and tourism ISBN: 0789006111 ISBN-13(EAN): 9780789006110 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Поставка под заказ.
Описание: Bursting with bright ideas to inspire both teachers and students, Kid`s Box American English gives children a confident start to learning English. It also fully covers the syllabus for the Cambridge Young Learners English (YLE) tests. This Workbook covers all of the target language from Student`s Book 5, providing further practice in a fun context. Level 5 begins the Flyers cycle (CEF level A2).
Автор: Martins, Marcio Ribeiro (polytechnic Institute Of Braganca, Portugal) Costa, Rui (university Of Aveiro, Portugal) Название: Backpacker tourist ISBN: 180262256X ISBN-13(EAN): 9781802622560 Издательство: Emerald Рейтинг: Цена: 9148.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Backpacker Tourist: A contemporary perspective explores the increasing number of people traveling around the world as backpackers and analyses the great diversification of this demographic and their varied experiences while traveling.
Описание: Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
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