Segmentation Strategies for Hospitality Managers, Morritt, Ron
Автор: Morritt, Ron Название: Segmentation Strategies for Hospitality Managers ISBN: 0789022168 ISBN-13(EAN): 9780789022165 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
Автор: Eric Benjamin Seufert Название: Freemium Economics, ISBN: 0124166903 ISBN-13(EAN): 9780124166905 Издательство: Elsevier Science Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.
Автор: Dibb, Sally Simkin, Lyndon Название: Market segmentation success ISBN: 0789029189 ISBN-13(EAN): 9780789029188 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.
Автор: Malcolm McDonald Название: Market Segmentation, ISBN: 0750659815 ISBN-13(EAN): 9780750659819 Издательство: Elsevier Science Рейтинг: Цена: 6653.00 р. Наличие на складе: Поставка под заказ.
Описание: Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
Автор: Wedel Название: Market segmentation ISBN: 0792386353 ISBN-13(EAN): 9780792386353 Издательство: Springer Рейтинг: Цена: 30606.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced
and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of
segmentation has been one of the most researched topics in the marketing literature.
Segmentation has become a central topic to both the theory and practice of marketing,
particularly in the recent development of finite mixture models to better identify market segments. This second edition of "Market Segmentation" updates and extends the integrated
examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new
chapter on the pros and cons of the mixture model.This book starts with a framework for cons
dering the various bases and methods available for conducting segmentation studies.
The second section contains a more detailed discussion of the methodology for market
segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this
second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint
segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
The fourth part covers four major approaches to applied market
segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Автор: Michel Wedel; Wagner A. Kamakura Название: Market Segmentation ISBN: 146137104X ISBN-13(EAN): 9781461371045 Издательство: Springer Рейтинг: Цена: 41925.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
Автор: Jan Posthumus Название: Use of Market Data in the Recruitment of High Potentials ISBN: 3658103752 ISBN-13(EAN): 9783658103750 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry.
Автор: Dietrich Название: Segmentation in Social Marketing ISBN: 9811018332 ISBN-13(EAN): 9789811018336 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Автор: Bodea, Tudor Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898323 ISBN-13(EAN): 9780415898324 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Нет в наличии.
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