Handbook of Product Placement in the Mass Media, Galician, Mary-Lou
Автор: Galician, Mary-Lou Название: Handbook of Product Placement in the Mass Media ISBN: 0789025353 ISBN-13(EAN): 9780789025357 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Нет в наличии.
Описание: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential.The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Автор: Weitz B & Wensley R Название: Handbook of Marketing ISBN: 1412921201 ISBN-13(EAN): 9781412921206 Издательство: Sage Publications Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.
Автор: Sandikci, O. Rice, G. Название: Handbook Of Islamic Marketing ISBN: 1849800138 ISBN-13(EAN): 9781849800136 Издательство: Edward Elgar Publishers Цена: 41606.00 р. Наличие на складе: Поставка под заказ.
Описание: The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.
Автор: Venkatesh Shankar , Gregory S. Carpenter Название: Handbook Of Marketing Strategy ISBN: 1849800987 ISBN-13(EAN): 9781849800983 Издательство: Edward Elgar Publishers Цена: 40550.00 р. Наличие на складе: Поставка под заказ.
Описание: This authoritative, comprehensive, and accessible `go-to` volume by leading global experts provides a broad overview of marketing strategy issues and questions.
Автор: Gary L. Lilien Название: Handbook Of Business-To-Business Marketing ISBN: 1781005362 ISBN-13(EAN): 9781781005361 Издательство: Edward Elgar Publishers Рейтинг: Цена: 12661.00 р. Наличие на складе: Поставка под заказ.
Описание: The material in this compendium includes theoretical and practical perspectives in business-to-business marketing, marketing mix and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological issues central to business-to-business markets.
Автор: Shankar Ganesan Название: Handbook of Marketing and Finance ISBN: 1849802726 ISBN-13(EAN): 9781849802727 Издательство: Edward Elgar Publishers Рейтинг: Цена: 33581.00 р. Наличие на складе: Поставка под заказ.
Описание: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. Top managers are constantly challenging marketers to document marketing`s contribution to the bottom-line and link marketing investments and assets to metrics that matter to them.
Описание: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.
Автор: Gschwandtner, Gerhard Название: Essential sales management handbook ISBN: 0071476024 ISBN-13(EAN): 9780071476027 Издательство: McGraw-Hill Рейтинг: Цена: 3773.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a sales manager`s reference tool for building management and leadership skills. This handbook features best practices for building strong team relationships, motivating sales professionals to sell at their highest level, and running effective meetings and ideas, suggestions, real-life stories, and practices from successful companies.
Автор: Christiansen, Yildiz & Yildiz Название: Handbook Of Research On Effective Marketing In Contemporary Globalism ISBN: 1466662204 ISBN-13(EAN): 9781466662209 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.
"TO SUBDUE THE ENEMY WITHOUT FIGHTING IS THE ACME OF SKILL" (Sun Tzu)
Book 1 of 3 in the C.M.L. U.S. Army PSYOP series.
Discover the fundamentals of psychological warfare - PSYWAR. Learn how to change opinions, win hearts and minds, and convert people to your cause via mass communication
Full-size edition - large 8.5" x 11" format clear, detailed text & illustrations.
Complete & Unabridged.
"Batteries last hours, books last decades: get the print edition "
Often misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions.
Psychological operations take many forms. They may be overt or covert; they may involve media as diverse as radio, television, loudspeaker broadcast, leaflet drop or social media. They may seek to influence combatant groups, civilian populations or a combination thereof. Whatever their form, effective psychological operations take control of the information received by the target, inserting the required memetic payload into the consumed media in a manner the target cannot easily ignore.
In that regard, military psychological operations share many similarities with a wide variety of marketing operations, and the information contained within this series of U.S. Army manuals will be useful to media professionals in all fields, particularly those tasked with building and operating influence organizations and campaigns.
Similarly, a general audience will find much of value here. It is our individual responsibility to safeguard our own minds from potentially-malicious external influence, and this can best be achieved by developing an understanding of the techniques used by the ever-increasing number of entities engaged in influence activities. These entities' intentions range from the benign - convincing us of which soap powder to use - to the dangerously malign - enticing us to form positive opinions of foreign enemy powers and political systems, or undermining our confidence in ourselves and our way of life.
This is book 1 of 3 in the C.M.L. U.S. Army PSYOP series, which covers the fundamentals of military psychological operations in support of the national interest and is the Army's keystone publication for PSYOP principles and activities. It is written not exclusively for PSYOP personnel but for a wide military audience in order to provide a general understanding of and appreciation for PSYOP potential and value.
Also available:
PSYOP Book 2: Implementing Psychological Operations (ISBN: 978-1-949117-09-7, FM 3-05.301) builds on the previous publication to provide PSYOP commanders and planners with the information required to implement PSYOP activities at the operational level.
PSYOP Book 3: Executing Psychological Operations (ISBN: 978-1-949117-10-3, FM 3-05.302) is written for an audience of PSYOP personnel, providing guidance on executing effective PSYOP activities at the tactical level.
"THERE ARE BUT TWO POWERS IN THE WORLD, THE SWORD AND THE MIND. IN THE LONG RUN THE SWORD IS ALWAYS BEATEN BY THE MIND." (Napoleon Bonaparte)
Search for "CARLILE MILITARY LIBRARY" to find more TOP-FLIGHT, SQUARED-AWAY publications for your professional bookshelf
Information purposes only.
Proudly published in the U.S.A. by CARLILE MEDIA.
Автор: Maclaran Pauline Название: Sage Handbook of Marketing Theory ISBN: 1446270513 ISBN-13(EAN): 9781446270516 Издательство: Sage Publications Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
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