Hospitality, Tourism, and Lifestyle Concepts, Laws, Eric

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 9508.00 р. 13583.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Jennifer S. Prough
Название: Kyoto Revisited: Heritage Tourism in Contemporary Japan
ISBN: 0824891678 ISBN-13(EAN): 9780824891671
Издательство: Mare Nostrum (Eurospan)
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Цена: 3511.00 р.
Наличие на складе: Нет в наличии.

Описание: There is a charm to Kyoto. Surrounded by lush green hills, the city feels alive with nature, history, culture—and tourists. At once ancient capital, modern city, and home to numerous cultural heritage sites, Kyoto looms large in the promotion of Japanese culture at home and abroad. In the wake of years of economic recession followed by the national promotion of "cool Japan" in popular culture and tourism of the twenty-first century, anthropologist Jennifer Prough sets out to examine how the city’s history and culture have been mobilized to create heritage experiences for today’s tourists. The heart of her book, Kyoto Revisited, centers on what it means to produce these for visitors, why seeing and feeling culture and tradition appeal to both domestic and international travelers, and the challenges faced by a heritage tourism city. As Prough’s study suggests, heritage has multiple meanings. It is created as interested parties—state and local, public and private—tell different stories about the past, which are marketed in response to tourists’ desire for face-to-face engagement in an experience economy. Her work examines several prominent features of Kyoto tourism, including promotion plans, heritage neighborhood renovation, the role of the seasons and traditional aesthetics in citywide events, the appeal of sites commemorating the Meiji restoration, and the trend of walking in the heritage district in a rented kimono. Throughout Prough brings together scholarship from Japanese studies, heritage studies, and the anthropology of tourism to highlight the interplay between the romantic desire for heritage tourism and the emphasis on "personal experience" (taiken) in the visitor industry today. Experience has long been an integral part of tourism—even as what counts as experience has shifted across time and place (from taking a photo to staying with locals to trying one’s hand at a traditional craft)—yet these touristic desires take on a new tinge in the experience economy. Kyoto Revisited demonstrates not only how the past has been used to construct the city’s identity and shape understandings of Japan for travelers, but also how these speak to broader trends in our contemporary moment.

Название: Rural tourism
ISBN: 113808428X ISBN-13(EAN): 9781138084285
Издательство: Taylor&Francis
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Цена: 22968.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A comprehensive review of the latest developments in the fast evolving subject of rural tourism in the developed world, covering concepts, markets, marketing, product development, sustainability, research and governance. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Автор: Bernard Lane, Elisabeth Kastenholz
Название: Rural Tourism: New Concepts, New Research, New Practice
ISBN: 0367264781 ISBN-13(EAN): 9780367264789
Издательство: Taylor&Francis
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Цена: 6736.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A comprehensive review of the latest developments in the fast evolving subject of rural tourism in the developed world, covering concepts, markets, marketing, product development, sustainability, research and governance. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Автор: George Richard
Название: Marketing Tourism and Hospitality: Concepts and Cases
ISBN: 3030641104 ISBN-13(EAN): 9783030641108
Издательство: Springer
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Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.

Автор: Chowdhary, Nimit
Название: Tourism and Hospitality Marketing
ISBN: 1032318988 ISBN-13(EAN): 9781032318981
Издательство: Taylor&Francis
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Цена: 19906.00 р.
Наличие на складе: Нет в наличии.

Автор: Chowdhary, Nimit
Название: Tourism and Hospitality Marketing
ISBN: 1032525835 ISBN-13(EAN): 9781032525839
Издательство: Taylor&Francis
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Цена: 5664.00 р.
Наличие на складе: Нет в наличии.

Название: Hospitality Revenue Management
ISBN: 1771888881 ISBN-13(EAN): 9781771888882
Издательство: Taylor&Francis
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Цена: 18987.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.

Автор: Angel Miguel
Название: Sustainability in Hospitality
ISBN: 1783531991 ISBN-13(EAN): 9781783531998
Издательство: Taylor&Francis
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Цена: 8726.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Автор: Clifton
Название: Hospitality Security
ISBN: 1439874360 ISBN-13(EAN): 9781439874363
Издательство: Taylor&Francis
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Цена: 8709.00 р.
Наличие на складе: Нет в наличии.

Описание: A security director must have knowledge of criminal and civil law, risk and personnel management, budgeting and finance, and a host of other areas in order to be effective. Hospitality Security: Managing Security in Today’s Hotel, Lodging, Entertainment, and Tourism Environment provides experience-based, proven methods for preventing and resolving the challenges faced by today’s hospitality practitioner.Designed for both novice security professionals and industry veterans in need of a reference, the book covers: Risk assessment, where threats and vulnerabilities are calculated with probabilities to determine risk The security plan, where you decide how to apply various layers of control to mitigate the risks Budgeting: the amount of money available to implement the plan determines the next step Policies: how to document policies into a security manual, training manual, emergency procedures manual, and incident action plan Staffing: scheduling, wages, deployment, and contract security Training, including specialized topics such as use of force and bike patrol Physical security and patrol procedures Alarm and camera systems and various software programs Emergency procedures and response Investigations, interviews, and crime analysis Executive skills: learning from proven leadership styles Ideal for novices and veterans alike, this accessible, reader-friendly primer enables security directors to evaluate what risks are inherent to hospitality environments, analyze those risks through threat and vulnerability assessments, and develop methods to mitigate or eliminate them—all the while keeping customers and personnel safe and improving the bottom line.

Автор: J. Scott McDonald, John R. Bennett Jr., Keith A. Merwin, Gerald A. Merwin Jr.
Название: Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities
ISBN: 1522583955 ISBN-13(EAN): 9781522583950
Издательство: Mare Nostrum (Eurospan)
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Цена: 24116.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of cultural tourism that are a result of the applications of web-based and other information technologies including Web 2.0 innovations, locational technologies, and digital imaging. It features a wide range of topics such as economic development, mobile applications, and green development, and is intended for use by hotel management, travel agents, event organizers and planners, airline managers, academicians, researchers, students, and professionals in the tourism and hospitality industry.