The Global Foundations of Public Relations, Brown, Robert E.
Автор: Alex Richards Название: Foundations of Data and Digital Journalism ISBN: 1032017775 ISBN-13(EAN): 9781032017778 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This accessible, step-by-step guide is written for students and working professionals who want to better understand data journalism, web design, and the visualization of information.
Описание: This book provides an in-depth study of Private International Law reasoning in the field of international sale of goods contracts. The third part focuses on the Vienna Convention on Contracts for the International Sale of Goods and the Unidroit Principles of International Commercial Contracts and carefully analyses their use.
Автор: Zucchella Название: International Entrepreneurship ISBN: 1137520019 ISBN-13(EAN): 9781137520012 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship proposes an integrated framework to enable firms to develop innovative responses to the uncertainties arising from international markets, and to capture the opportunities.
Автор: Zucchella Название: International Entrepreneurship ISBN: 0230515479 ISBN-13(EAN): 9780230515475 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: International entrepreneurship is an important issue in international business studies. This book discusses the foundations of the subject, rooted in entrepreneurship, strategic management and international business studies, and proposes an interpretative framework. It aims to reconcile theories and practices of international entrepreneurship.
Автор: Anstey, Michele Bull, Geoff Название: Foundations of multiliteracies ISBN: 1138079901 ISBN-13(EAN): 9781138079908 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This accessible introduction to multiliteracies focuses on the new and continuously changing literacies of the 21st century that are delivered by live, paper or digital technologies. Constantly translating theory into practice, this book is full of reflection strategies, `theory into practice` tasks, and QR code links to multimodal texts.
Автор: Batra, Narain D. Название: First freedoms and america`s culture of innovation ISBN: 1442225874 ISBN-13(EAN): 9781442225879 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 20698.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The First Freedoms and the American Culture of Innovation is a thorough examination of the history of American innovation and how our society could not have progressed as far and as fast as it did without its fundamental freedoms. Batra concludes that free speech is the energy that drives American aspiration.
Автор: Von Scheve Название: Emotion and Social Structures ISBN: 1138094285 ISBN-13(EAN): 9781138094284 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The past decades have seen significant advances in the sociological understanding of human emotion. Sociology has shown how culture and society shape our emotions and how emotions contribute to micro- and macro-social processes. At the same time, the behavioral sciences have made progress in understanding emotion at the level of the individual mind and body. Emotion and Social Structures embraces both perspectives to uncover the fundamental role of affect and emotion in the emergence and reproduction of social order. How do culture and social structure influence the cognitive and bodily basis of emotion? How do large-scale patterns of feeling emerge? And how do emotions promote the coordination of social action and interaction? Integrating theories and evidence from disciplines such as psychology, cognitive science, and neuroscience, Christian von Scheve argues for a sociological understanding of emotion as a bi-directional mediator between social action and social structure. This book will be of interest to students and scholars of the sociology of emotion, microsociology, and cognitive sociology, as well as social psychology, cognitive science, and affective neuroscience.
A comprehensive guide to essential theories and practices of change creation and implementation
Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations.
Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension.
Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change
Explores key elements of change, appropriate communication strategies, and outcome evaluation methods
Presents adaptive and programmatic strategic implementation models
Provides studies of real-world companies and actual research on organizational change
Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change
Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation.
Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.
Описание: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Автор: Nader H. Asgary, Dina Frutos?Bencze, Massood V. Samii Название: Foundations of Global Business: A Systems Approach ISBN: 1681232693 ISBN-13(EAN): 9781681232690 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14137.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Views international business as a complex and integrated system and takes a systems approach to study and analyse the changes, enabling readers to assess global business opportunities and risk in a comprehensive and integral manner. The topics presented give readers a broad understanding of the most relevant issues in a changing international environment.
This book series presents new achievements in the scientific thought of the 21st century in the spheres of management, economics, and law, aimed at enhancing the potential of the global economic system’s development in modern economic conditions and providing solutions to the complex problems it faces. The books in this series will have a wide international outlook with a focus on both macro and micro issues, placing emphasis on a wide range of global, regional and national threats and opportunities for economic sectors and systems.
By unifying the scholarly efforts of academics from adjacent spheres of socio-humanitarian sciences (management, economics, and law), the series will allow for coverage of a plethora of organizational and managerial, financial and economic, and normative and legal issues and present multi-disciplinary approaches and original solutions to the pressing problems of modern economic theory and practice.
Series editors
Elena G. Popkova is a Professor at the Institute of Scientific Communications, Volgograd, Russia where she teaches courses in economic development, world economy and international economic relationships. She is a very active researcher with 93 publications listed in Scopus and is a member of the editorial boards of 3 different journals and has been guest editor of 4 journal publications. She is an active participant in leading international forums and conferences.
Artem Krivtsov is a Professor at Samara State University of Economics, Samara, Russia. He is the author of more than 80 important scientific works and is indexed in the systems of scientific citation and published in high-ranking scientific journals. Research topics being developed are investment analysis and enterprise management. Through his work, Artem popularises and promotes science as well as scientific knowledge and achievements. He also increases the degree of integration of science and education and effectively realizes the innovative potential of basic science.
Автор: Nader H. Asgary, Dina Frutos?Bencze, Massood V. Samii Название: Foundations of Global Business: A Systems Approach ISBN: 1681232685 ISBN-13(EAN): 9781681232683 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7623.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Views international business as a complex and integrated system and takes a systems approach to study and analyse the changes, enabling readers to assess global business opportunities and risk in a comprehensive and integral manner. The topics presented give readers a broad understanding of the most relevant issues in a changing international environment.
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