Strategic Communication for Startups and Entrepreneurs in China, Men, Linjuan Rita

Автор: Linjuan Men Rita, Bowen Shannon A.
Название: Excellence in Internal Communication Management
ISBN: 1631576755 ISBN-13(EAN): 9781631576751
Издательство: Mare Nostrum (Eurospan)
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Цена: 2758.00 р.
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Описание: This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.