Автор: Tony Morgan Название: Visual Merchandising Fourth Edition ISBN: 1913947327 ISBN-13(EAN): 9781913947323 Издательство: Laurence King Рейтинг: Цена: 4554.00 р. Наличие на складе: Есть (4 шт.) Описание: This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Рейтинг: Цена: 3793.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Название: Retail Branding and Store Loyalty ISBN: 3658015950 ISBN-13(EAN): 9783658015954 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.
Автор: Zeff Название: Forging Accounting Principles in Five Countries ISBN: 1138956880 ISBN-13(EAN): 9781138956889 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title, first published in 1972, examines five countries that have experience with programs designed to improve the quality of financial reporting. Zeff devotes separate chapters to the historical evolution of the program, and then goes on to compare and analyse the various trends. This book presents an important piece of research to those concerned with the development of accounting principles.
Автор: Miriam Flickinger; Prof. Dr. Rolf B?hner Название: The Institutionalization of Divestitures ISBN: 3834916706 ISBN-13(EAN): 9783834916709 Издательство: Springer Рейтинг: Цена: 6529.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Don`t delay any longer. Right now, in the middle of uncertain and volatility economic times, you have the chance to clean up in the stock market.
Описание: In light of a history of legislative actions in the US to encourage collaborative R&D, this book characterizes US collaborative R&D through the eyes of the National Research Joint Venture Database. Through an original project-based micro database, the author reveals the patterns of competitive behavior associated with collaborative R&D.
Описание: Maren Hagemeister examines how institutions influence foreign firms market entry decisions and subsidiary performance in Russian regions. In an empirical study the author analyses the market entries of a sample of European Union firms in the Russian federal districts between 2005 and 2013.
Описание: This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms.
