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Frameworks for Market Strategy, Capon, Noel


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Цена: 17609.00р.
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Автор: Capon, Noel
Название:  Frameworks for Market Strategy
ISBN: 9781138889194
Издательство: Taylor&Francis
Классификация:


ISBN-10: 1138889199
Обложка/Формат: Paperback
Страницы: 592
Вес: 1.11 кг.
Дата издания: 13.12.2016
Иллюстрации: 58 tables, black and white; 72 line drawings, black and white; 72 illustrations, black and white
Размер: 177 x 245 x 41
Читательская аудитория: Undergraduate
Подзаголовок: European edition
Рейтинг:
Поставляется из: Европейский союз


Total Competition

Автор: Ross Brawn & Adam Parr
Название: Total Competition
ISBN: 1471162389 ISBN-13(EAN): 9781471162381
Издательство: Simon&Schuster UK
Рейтинг:
Цена: 1813.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Автор: Kim W. Chan, Mauborgne Renee
Название: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
ISBN: 1625274491 ISBN-13(EAN): 9781625274496
Издательство: INGRAM PUBLISHER SERVICES UK
Рейтинг:
Цена: 4414.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "With a new preface, fresh chapters, and updated case studies" --Back of jacket.

Ise managerial economics & business strategy, 10 ed.

Автор: Baye, Michael Prince, Jeff
Название: Ise managerial economics & business strategy, 10 ed.
ISBN: 1266071016 ISBN-13(EAN): 9781266071010
Издательство: McGraw-Hill
Рейтинг:
Цена: 11152.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power.

This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World

Автор: Iansiti Marco, Lakhani Karim R.
Название: Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
ISBN: 1633697622 ISBN-13(EAN): 9781633697621
Издательство: INGRAM PUBLISHER SERVICES UK
Рейтинг:
Цена: 4414.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.

When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:

  • Present a framework for rethinking business and operating models
  • Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition and altering the structure of our economy
  • Show how these collisions force traditional companies to change their operating models to drive scale, scope, and learning
  • Explain the risks involved in operating model transformation and how to overcome them
  • Describe the new challenges and responsibilities for the leaders of these firms

Packed with examples--including the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is the essential guide for rethinking how your firm competes and operates in the era of AI.

Turkish Multinationals

Автор: Yuksel Ayden; Mehmet Demirbag; Ekrem Tatoglu
Название: Turkish Multinationals
ISBN: 3319572938 ISBN-13(EAN): 9783319572932
Издательство: Springer
Рейтинг:
Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.

Mastering market analytics

Название: Mastering market analytics
ISBN: 1838679308 ISBN-13(EAN): 9781838679309
Издательство: Emerald
Рейтинг:
Цена: 7926.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

Intnl Market Strategy Reader

Автор: Doole/Lowe
Название: Intnl Market Strategy Reader
ISBN: 1861522339 ISBN-13(EAN): 9781861522337
Издательство: Cengage Learning
Рейтинг:
Цена: 10136.00 р.
Наличие на складе: Нет в наличии.

Описание: Collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. This book offers an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.

Business Strategy in the Online Industry

Автор: Christian G?ttsch
Название: Business Strategy in the Online Industry
ISBN: 3824473186 ISBN-13(EAN): 9783824473182
Издательство: Springer
Рейтинг:
Цена: 14673.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "The Internet is like a 201'00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. " Andi Grove In the course of the commercial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco- nomic environment. The author defines this new marketspace as " . . . . a multi-layered industry consisting of five main layers: network, hosting, software, content and devices. Each layer consists of sub-layers. Players from the converging industries telecommunications, computer hardware/software, media and consumer electronics conduct on-line business units offering a set of on-line services. " (S. 17). Significance and growth of the on-line industry are enormous. The market for multimedia products and services represents approximately 10% of the US GOP already today. The industry volume is expected to double every 12 to 18 months. The increasing relevance of the on-line industry is driving the interest of academia in a theoretical foundation of the observed economic phenomena. The term network economics establishes a new scientific area. Due to the specific structure and logic of the industry traditional business concepts and strategy approaches can be translated only in a limited way. At this point the work of Christian Gottsch comes in play, which - by utilizing the theoretical concepts of net- work economics and game theory - models the structure of the on-line industry and delivers a methodic set of instruments to develop marketing strategies.

Utilizing Consumer Psychology in Business Strategy

Автор: Tevfik Dalgic, Sevtap Unal
Название: Utilizing Consumer Psychology in Business Strategy
ISBN: 1522534482 ISBN-13(EAN): 9781522534488
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 31324.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement.Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Day Trading: The strategy Bible to Invest in Leveraging Options, Stocks, Forex, and Making the Most of Market Swings. The Ultimate

Автор: Miles James N.
Название: Day Trading: The strategy Bible to Invest in Leveraging Options, Stocks, Forex, and Making the Most of Market Swings. The Ultimate
ISBN: 1801388075 ISBN-13(EAN): 9781801388078
Издательство: Неизвестно
Рейтинг:
Цена: 6206.00 р.
Наличие на складе: Нет в наличии.

Описание:

Day Trading

You are just about to read the most trusted and reliable source of day trading to become rich and successful.

If you are new to the day trading business and want to know what day trading is? How it works, and how you can earn a lot of money with it? Why is it preferable over other trading methods? Do you want to see your hard-earned money grow through day trading? Read more to understand the basics of advanced aspects of day trading.

The book Day trading for beginners deals with all the necessary fundamentals of day trading. It briefly explains how it resembles other trading and investing methods and what makes it different from those styles. It is filled with different strategies and methods of day trading to become successful in this business.

This book is specifically written with a simple and step by step guide for beginners, like how and where to start, how to compete and win the market as a beginner, how to invest your hard-earned money to a trustable business, and how to be a successful day trader.

Advantages of Day Trading

Day trading has many advantages for you in the trading business.

- One of the main advantages that an investor has is that he can save himself from an overnight risk which means, his money is not exposed to unexpected situations.

- You will be your own boss.

- Day trading is best suitable for beginners because it is easy to start day trade as beginners.

- The day trading has the ability to provide you much better leverage like 4:1 leverage if you perfectly meet the criteria.

- Day trading allows you to multiple trades in a single day period, as you are trading so frequently.

- It is perfect to day trade in these times because of the free sources available on the internet.

- It helps you to make money fast and become a successful person in just a small period of time.

Now you may have questions like

- How to start as a beginner?

- What is the difference between day trading and swing trading?

- Does it also have the potential to help the existing traders?

- Is trading just gambling?

- How much money do I need to start the day trading?

- Can I day trade part-time?

- How much profit can I make from day trading?

If you have any of the above-mentioned questions in mind, then this is your lucky day because this book not only answers all the questions but also provide solutions to them with a step by step guide for beginners.

This book includes the below-mentioned content.

- Fundamentals of the day trading.

- A beginner's guide.

- Analysis of the technicalities of the stock market and the best time to enter the market.

- It teaches in-depth psychology of the day trading.

- The top-notch software and tools for day trading.

- How it works and how you can make money through it.

- A vision to develop the mindset for being a successful and rich person.

Day Trading: The strategy Bible to Invest in Leveraging Options, Stocks, Forex, and Making the Most of Market Swings. The Ultimate

Автор: Miles James N.
Название: Day Trading: The strategy Bible to Invest in Leveraging Options, Stocks, Forex, and Making the Most of Market Swings. The Ultimate
ISBN: 1801388202 ISBN-13(EAN): 9781801388207
Издательство: Неизвестно
Рейтинг:
Цена: 4137.00 р.
Наличие на складе: Нет в наличии.

Описание:

Day Trading

You are just about to read the most trusted and reliable source of day trading to become rich and successful.

If you are new to the day trading business and want to know what day trading is? How it works, and how you can earn a lot of money with it? Why is it preferable over other trading methods? Do you want to see your hard-earned money grow through day trading? Read more to understand the basics of advanced aspects of day trading.

The book Day trading for beginners deals with all the necessary fundamentals of day trading. It briefly explains how it resembles other trading and investing methods and what makes it different from those styles. It is filled with different strategies and methods of day trading to become successful in this business.

This book is specifically written with a simple and step by step guide for beginners, like how and where to start, how to compete and win the market as a beginner, how to invest your hard-earned money to a trustable business, and how to be a successful day trader.

Advantages of Day Trading

Day trading has many advantages for you in the trading business.

- One of the main advantages that an investor has is that he can save himself from an overnight risk which means, his money is not exposed to unexpected situations.

- You will be your own boss.

- Day trading is best suitable for beginners because it is easy to start day trade as beginners.

- The day trading has the ability to provide you much better leverage like 4:1 leverage if you perfectly meet the criteria.

- Day trading allows you to multiple trades in a single day period, as you are trading so frequently.

- It is perfect to day trade in these times because of the free sources available on the internet.

- It helps you to make money fast and become a successful person in just a small period of time.

Now you may have questions like

- How to start as a beginner?

- What is the difference between day trading and swing trading?

- Does it also have the potential to help the existing traders?

- Is trading just gambling?

- How much money do I need to start the day trading?

- Can I day trade part-time?

- How much profit can I make from day trading?

If you have any of the above-mentioned questions in mind, then this is your lucky day because this book not only answers all the questions but also provide solutions to them with a step by step guide for beginners.

This book includes the below-mentioned content.

- Fundamentals of the day trading.

- A beginner's guide.

- Analysis of the technicalities of the stock market and the best time to enter the market.

- It teaches in-depth psychology of the day trading.

- The top-notch software and tools for day trading.

- How it works and how you can make money through it.

- A vision to develop the mindset for being a successful and rich person.

Frameworks for Market Strategy

Автор: Capon, Noel
Название: Frameworks for Market Strategy
ISBN: 1138889180 ISBN-13(EAN): 9781138889187
Издательство: Taylor&Francis
Рейтинг:
Цена: 45936.00 р.
Наличие на складе: Нет в наличии.


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