The Economics of Nudge, Sunstein, Cass

Автор: Abdukadirov Sherzod
Название: Nudge Theory in Action
ISBN: 3319313185 ISBN-13(EAN): 9783319313184
Издательство: Springer
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Цена: 4191.00 р.
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Описание: This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.

Автор: Madi, Maria Alejandra
Название: Dark side of nudges
ISBN: 0367787970 ISBN-13(EAN): 9780367787974
Издательство: Taylor&Francis
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Цена: 3520.00 р.
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Описание: This book presents a critical approach to the study of nudging to highlight the foundations and effects of current policy-making trends in the neoliberal age of behavioural economics.It presents a re-examination of methodological foundations of behavioural economics and its consequences for addressing social and economic policy challenges.