Project Management for the Pharmaceutical Industry, Brown, Laura
Автор: Blackett Название: Brand Medicine ISBN: 0333930983 ISBN-13(EAN): 9780333930984 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.
Give and Take looks at local drug manufacturing in Kenya, Tanzania, and Uganda, from the early 1980s to the present, to understand the impact of foreign aid on industrial development. While foreign aid has been attacked by critics as wasteful, counterproductive, or exploitative, Nitsan Chorev makes a clear case for the effectiveness of what she terms "developmental foreign aid."
Against the backdrop of Africa's pursuit of economic self-sufficiency, the battle against AIDS and malaria, and bitter negotiations over affordable drugs, Chorev offers an important corrective to popular views on foreign aid and development. She shows that when foreign aid has provided markets, monitoring, and mentoring, it has supported the emergence and upgrading of local production. In instances where donors were willing to procure local drugs, they created new markets that gave local entrepreneurs an incentive to produce new types of drugs. In turn, when donors enforced exacting standards as a condition to access those markets, they gave these producers an incentive to improve quality standards. And where technical know-how was not readily available and donors provided mentoring, local producers received the guidance necessary for improving production processes.
Without losing sight of domestic political-economic conditions, historical legacies, and foreign aid's own internal contradictions, Give and Take presents groundbreaking insights into the conditions under which foreign aid can be effective.
Автор: Piachaud Название: Outsourcing of R&D in the Pharmaceutical Industry ISBN: 140393729X ISBN-13(EAN): 9781403937292 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the strategic aspects of outsourcing in relation to the firm. Although the book is based on a case study of the pharmaceutical industry, the general principles derived from the Strategic Sourcing Model are generic in nature and the model can be applied to instances of outsourcing in other industries.
Описание: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Описание: Hydropedology is a microcosm for what is happening in Soil Science. This title brings together pedology (soil characteristics) with hydrology (movement of water) to understand and achieve the goals associated with modern soil science. It includes case studies that demonstrate the need for hydropedology in various practical applications.
Автор: Balas, Valentina Emilia Название: An Industrial Iot Approach For Pharmaceutical Industry Growth ISBN: 0128213264 ISBN-13(EAN): 9780128213261 Издательство: Elsevier Science Рейтинг: Цена: 19875.00 р. Наличие на складе: Поставка под заказ.
Описание: Muso DJ music playlist game, streaming music card game, adult card game for music lovers, students, friends and family, party music game where you`re the DJ, use with any music streaming app.Muso DJ is the music playlist party game you will want to play again and again. Play music you love and score points while others guess the artist, track and category. A music board game; ideal at parties and dinners. Unlike some music games/party games, you don`t need a DJ app for this quiz game with a twist. More than a trivia game for adults, Muso DJ is the ideal music-based card game for dinner guests, friends, families or students - whether at home or on holiday. As a music quiz game, it`s easy to learn: Take it in turns to pick tunes that relate to categories and tell your stories if you want to. Everyone plays at once: You`re always either playing a tune or taking a guess and yes: You all get to be the DJ. Use music-streaming services including Spotify, Apple Music, YouTube, Amazon Music and Deezer to play your favourite tunes. Even if you are not a popular music fan or a fan of quiz games, this DJ game is one of the few music games for adults that everyone from teens to adults can enjoy. A music party game with a difference; guess, chat and play with Muso DJ: The music playlist party game.
Описание: Explores, through innovative studies, case studies, systematic literature reviews, and reports, the key developments in digital entrepreneurship, circular economy and digitalization, digital business models, digital marketing and internationalization, digital economy, digital learning, trends and challenges, and digital entrepreneurial ecosystems.
Автор: Richmond, Lesley Название: The Pharmaceutical Industry ISBN: 0754633527 ISBN-13(EAN): 9780754633525 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hoffman, Daniel , Bowditch, Allan Название: The Global Pharmaceutical Industry ISBN: 0367485516 ISBN-13(EAN): 9780367485511 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The pharmaceutical industry plays a hugely important role in the health care system and economy, and this book offers greater understanding of the strategies used by drug makers to charge high prices and boost prescriptions to generate profits demanded by Wall Street.
Автор: Hoffman, Daniel , Bowditch, Allan Название: The Global Pharmaceutical Industry ISBN: 0367514230 ISBN-13(EAN): 9780367514235 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The pharmaceutical industry plays a hugely important role in the health care system and economy, and this book offers greater understanding of the strategies used by drug makers to charge high prices and boost prescriptions to generate profits demanded by Wall Street.
Автор: Lerer Название: Digital Strategies in the Pharmaceutical Industry ISBN: 1403903794 ISBN-13(EAN): 9781403903792 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry.
Описание: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
