The Advertising Age Encyclopedia of Advertising, McDonough, John

Автор: Holm, Nicholas (massey University, New Zealand)
Название: Advertising and consumer society
ISBN: 1032181362 ISBN-13(EAN): 9781032181363
Издательство: Taylor&Francis
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Цена: 5051.00 р.
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Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

Название: Evaluation in Advertising Reception
ISBN: 1349468363 ISBN-13(EAN): 9781349468362
Издательство: Springer
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Цена: 4890.00 р. 6986.00 -30%
Наличие на складе: Есть (2 шт.)
Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Автор: Fleming Jennifer
Название: Advertising Effect: How to Change Behaviour
ISBN: 0195593928 ISBN-13(EAN): 9780195593921
Издательство: Oxford Academ
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Цена: 4275.00 р.
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Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Автор: Rubleski Tony
Название: Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder
ISBN: 1600374573 ISBN-13(EAN): 9781600374579
Издательство: Неизвестно
Цена: 2752.00 р.
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Описание: Tackles the question of how to make peace by taking a look at the primary political mechanism used to `repair` the many injuries suffered in war. This book examines the array of abuses being perpetrated in the modern era, from genocide to loss of livelihood. It is intended as a contribution to public policy, political science, and human rights.

Автор: Stevens, Robert E
Название: Concise Encyclopedia of Advertising
ISBN: 0789022117 ISBN-13(EAN): 9780789022110
Издательство: Taylor&Francis
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Цена: 9798.00 р.
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Автор: Stevens, Robert E
Название: Concise Encyclopedia of Advertising
ISBN: 0789022109 ISBN-13(EAN): 9780789022103
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
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Цена: 16078.00 р.
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Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

Автор: David Ogilvy
Название: Ogilvy on Advertising
ISBN: 1853756156 ISBN-13(EAN): 9781853756153
Издательство: Carlton Books
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Цена: 2374.00 р.
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Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

Автор: Van Dyck Fons
Название: Advertising Transformed
ISBN: 0749476389 ISBN-13(EAN): 9780749476380
Издательство: Неизвестно
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Цена: 26186.00 р.
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Описание: Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.

Автор: Terence H. Qualter
Название: Advertising and Democracy in the Mass Age
ISBN: 0333488709 ISBN-13(EAN): 9780333488706
Издательство: Springer
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Цена: 21661.00 р.
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Описание: This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy.

Автор: Naud Robert
Название: Lights, Camera, Madison Avenue: The Golden Age of Advertising
ISBN: 1476662339 ISBN-13(EAN): 9781476662336
Издательство: Mare Nostrum (Eurospan)
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Цена: 4990.00 р.
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Описание: Presents an inside look at the production of 20th century television commercials. It begins with a review of advertising`s beginnings in the late 19th century and describes its development through the 1960s and early 1970s.