"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies.
Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition.
The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.
Автор: Gmbh Roland Berger Strategy Consultants Название: Green Growth, Green Profit: How Green Transformation Boosts Business ISBN: 1349330566 ISBN-13(EAN): 9781349330560 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy.
Автор: Amanjot Singh Syan, Rishi Raj Sharma, Tanveer Kaur Название: Sustainability Marketing: New directions and practices ISBN: 1800712456 ISBN-13(EAN): 9781800712454 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainability Marketing: New directions and practices explores how a customer`s desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Автор: Basu, Ron Название: Green six sigma handbook ISBN: 1032214015 ISBN-13(EAN): 9781032214016 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings such as start-up companies and stalled projects as well as establish enterprises where the ongoing drive is to improve processes, profitability, and long-term growth.
Описание: Identify and attract the people with the skills your organization needs to meet its business goals and keep these employees engaged to avoid them taking their expertise to your competitors.
Автор: A. Marcus; P. Shrivastava; S. Sharma Название: Cross-Sector Leadership for the Green Economy ISBN: 134929828X ISBN-13(EAN): 9781349298280 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technology breakthroughs in sustainable renewable energy and energy conservation technologies require that there be a strong institutional ecosystem in place which supports innovation, but the nature of this foundation and how it works is not well-known. Becoming a leader necessitates new forms of cross-sector cooperation.
Автор: Folinas Название: Marketing and Supply Chain Management ISBN: 113818165X ISBN-13(EAN): 9781138181656 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.
Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.
Название: Green Business, Green Values, and Sustainability ISBN: 1138959790 ISBN-13(EAN): 9781138959798 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Green Business, Green Values, and Sustainability offers a concise and definitive book on the green transformation of business. The book examines the dramatic changes in business values and strategies that have taken place in recent years in response to the sustainability imperative. Government, industry, academic and science leaders spell out the green future for business.
Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Автор: Paill? Название: Green Human Resource Management Research ISBN: 3031065573 ISBN-13(EAN): 9783031065576 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Поставка под заказ.
Описание: In contemporary times, most organizational functions (such as finance, marketing, and supply chains) have assessed their impact on the environment. Divided into three sections, it explores the process of human resource acquisition, the connection between green HRM practice and employee behavior, and international perspectives of green HRM.
Автор: Unhelkar, Bhuvan Название: Green IT Strategies and Applications ISBN: 1439837805 ISBN-13(EAN): 9781439837801 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Поставка под заказ.
Автор: Green, Jeremy Swinfen Daniels, Stephen Название: Digital governance ISBN: 0367077221 ISBN-13(EAN): 9780367077228 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides managers with a simple, jargon-free introduction to the impact digital technology has on the governance of organisations. International in scope, it covers fundamental principles of digital governance such as leadership, capability, accountability for value creation and transparency of reporting, and ethical behaviour.
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