Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
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Comprehensive understanding of the role of emotions in the implementation of branding strategy
Brand Identity an essential element of business success
Effects of brand Identity on customer decision
Practical approaches to attract prospects to subjects that interest them
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Benefits of Social Media for Brand Strategy and Identity
Developing an Authentic Brand Story that Improves Trust
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Описание: Does your business have a story to tell? It should Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products, to ultimately become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. - Learn how to build a unique selling proposition for your product - Learn the best methods for how to sell a product to customers in any market demographic, and anywhere in the world. - Overcome the sales learning curve, and sell products in both physical and online marketplaces. Praise for Brand Identity Breakthrough"Many small business owners just don't understand the critical importance of crafting their own 'story.' Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story."Pete Sisco, ResilientPersonalFreedom.me "Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here."Purushothaman Rajagopal, InfinityMedia.in "After reading this book I was actually shocked; I had been doing so many of the "Do Nots" I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox."Eric Z, Zbooks.co "If you want your business to stand out from the crowd and have a solid vision for success, you need an avatar and a story. Brand Identity Breakthrough shares relatable stories about how to choose your customers while your competitors' leave that important decision to their clients. You can choose better clients and more control of your life."Andrew Henderson, Nomad Capitalist "Brand Identity Breakthrough is beautifully logical in its organization, introducing every new topic at just the right point to make sense in the context of what has already been explained. That's a remarkable achievement As soon as I got past the first few pages, I realized that this book is, indeed, a work of quality with something original and truly valuable to say."Tim Coulter, Getting Around Turkey "From the moment I started this book, there was value bomb after value bomb after value bomb. I was blown away by the detailed knowledge that I picked out from Brand Identity Breakthrough. Highly recommended read "Chris P. Reynolds, The DC Entrepreneur House & The One Effect "This book is branding on steroids. It's a combination of marketing, business, financing, entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well "Asaf Halperin, Experior Financial Group Inc
Автор: Foroudi, Mohammad Mahdi Foroudi, Pantea (middlesex University London, Uk) Название: Corporate brand design ISBN: 0367515024 ISBN-13(EAN): 9780367515027 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.
Описание: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.
Автор: Dreeves Hellen Название: Contribution of Brand Image and Brand Identity to Gain Compe ISBN: 3656738777 ISBN-13(EAN): 9783656738770 Издательство: Неизвестно Рейтинг: Цена: 10087.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Martin Walser Название: Brand Strength ISBN: 3824479591 ISBN-13(EAN): 9783824479597 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recent years have seen an ever increasing interest in the phenomenon of brands. A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite the numerous and widely different approaches to brand research and management, there seems to be general agreement on one point: strong brands are a major asset to any business firm. The questions what constitutes a strong brand and how brand strength is to be measured, however, has stirred a hefty discussion in literature. With his research work presented in this book, Martin Walser has made a very interesting contribution to this discussion. Based on a description of the history of branding and the functions of brands in modem economies he first compares the various conceptional approaches to the brand phenomenon and develops a definition that perfectly fits the purpose of his research. v Preface This doctoral dissertation is the result of an investigation into the nature, measurement and formation of brand strength. It is an attempt to consolidate a fragmented field of research and to advance our knowledge, by providing one of the few empirical studies examining models of brand strength formation. This work would not have been possible without the help of a number of people.
Описание: This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
Автор: Geyrhalter, Fabian (global 100 Mentor At The Founder Institute) Название: How to launch a brand - special workbook edition (2nd edition) ISBN: 0989646149 ISBN-13(EAN): 9780989646147 Издательство: Неизвестно Рейтинг: Цена: 6428.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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