Описание: This is a major reassessment of the role of the war at sea in Allied victory in the Mediterranean. Richard Hammond demonstrates how the anti-shipping campaign was the fulcrum about which strategy in the theatre pivoted, and the vital enabling factor ultimately leading to Allied victory in the region.
Автор: Hammond Richard Название: A Short History of the Motorcycle ISBN: 1474601154 ISBN-13(EAN): 9781474601153 Издательство: Orion Рейтинг: Цена: 1668.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A celebration of the magic of motorbikes by former TOP GEAR and current THE GRAND TOUR presenter Richard Hammond.
Автор: Hammond, Richard Название: On The Edge ISBN: 1407214519 ISBN-13(EAN): 9781407214511 Издательство: Orion Рейтинг: Цена: 1213.00 р. Наличие на складе: Поставка под заказ.
Автор: Hammond, Richard Название: Or Is That Just Me? ISBN: 1407234595 ISBN-13(EAN): 9781407234595 Издательство: Orion Рейтинг: Цена: 1365.00 р. Наличие на складе: Поставка под заказ.
Автор: Hammond, Richard Название: Untitled Hammond 1 of 2 (Fiction) ISBN: 1409158063 ISBN-13(EAN): 9781409158066 Издательство: Orion Рейтинг: Цена: 1972.00 р. Наличие на складе: Поставка под заказ.
Автор: Hammond, Richard Название: On The Edge ISBN: 1407211226 ISBN-13(EAN): 9781407211220 Издательство: Orion Рейтинг: Цена: 2883.00 р. Наличие на складе: Поставка под заказ.
Автор: Hammond, Richard Название: Friction/reward ISBN: 1292234946 ISBN-13(EAN): 9781292234946 Издательство: Pearson Education Рейтинг: Цена: 2691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
Small Business
Entrepreneurship
Marketing
Strategy
Branding
Customer Experience
Make it easy for customers to choose you; whatever your business, product or service.
With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you
When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging.
When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers?
Friction Rewardteaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.
Readers will:
Create easier, faster and improved customer experiences by reducing friction and increasing reward.
Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage.
Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights.
Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.
Автор: Hammond Melinda, Hammond Richard, Browning Denita Название: Dirt Busters: A Cracker & Gilly Mystery ISBN: 0992438608 ISBN-13(EAN): 9780992438609 Издательство: Неизвестно Рейтинг: Цена: 1792.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hammond, Richard Название: Untitled Hammond 2 of 2 (Fiction) ISBN: 1409113019 ISBN-13(EAN): 9781409113010 Издательство: Orion Рейтинг: Цена: 2883.00 р. Наличие на складе: Поставка под заказ.
Автор: Hammond, Richard Название: Untitled Hammond 2 of 2 (Fiction) ISBN: 1409113027 ISBN-13(EAN): 9781409113027 Издательство: Orion Рейтинг: Цена: 1972.00 р. Наличие на складе: Поставка под заказ.
Автор: Hammond, Richard Название: Untitled Hammond 1 of 2 (Fiction) ISBN: 1409158055 ISBN-13(EAN): 9781409158059 Издательство: Orion Рейтинг: Цена: 2883.00 р. Наличие на складе: Поставка под заказ.
Автор: Hammond, Richard Название: On the Road ISBN: 140724504X ISBN-13(EAN): 9781407245041 Издательство: Orion Рейтинг: Цена: 2883.00 р. Наличие на складе: Поставка под заказ.
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