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International Public Relations: Practices and Approaches, Mehmet Umut Tuncer


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Автор: Mehmet Umut Tuncer
Название:  International Public Relations: Practices and Approaches
ISBN: 9783631760918
Издательство: Peter Lang
Классификация:


ISBN-10: 3631760914
Обложка/Формат: Hardback
Страницы: 278
Вес: 0.37 кг.
Дата издания: 2018-09-11
Язык: English
Издание: New ed
Иллюстрации: 9 illustrations, unspecified
Размер: 211 x 150 x 20
Читательская аудитория: Professional & vocational
Основная тема: Digital lifestyle,Media studies, SOCIAL SCIENCE / Media Studies
Подзаголовок: Practices and approaches
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание:

Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of «global village», mentioned nearly half a century ago by Marshall McLuhan, confronts us as actual reality. Of course, this approach creates radical impact on all management practices.

Public relations is one of the management instruments which is affected most by the emergent change in approach within this context. In this volume, the authors define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen sections, the book describes what intra- and extra-organisational public relation theories and practices correspond to in the present day.


Дополнительное описание:

Public relations – International public relations – History of public relations – Social responsibility – Crisis communication – Reputation – Sponsorship – Interaction processes – Intercultural communication – Lobbyism – International politics – Ethics



Rhetorical and Critical Approaches to Public Relations II

Автор: Heath, Robert L.
Название: Rhetorical and Critical Approaches to Public Relations II
ISBN: 0805864245 ISBN-13(EAN): 9780805864243
Издательство: Taylor&Francis
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Цена: 11176.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Rhetorical and Critical Approaches to Public Relations II

Автор: Heath, Robert L.
Название: Rhetorical and Critical Approaches to Public Relations II
ISBN: 0805864237 ISBN-13(EAN): 9780805864236
Издательство: Taylor&Francis
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Цена: 35218.00 р.
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Discursive Approaches to Politics in Malaysia

Автор: Rajandran
Название: Discursive Approaches to Politics in Malaysia
ISBN: 9811953368 ISBN-13(EAN): 9789811953361
Издательство: Springer
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Цена: 5589.00 р.
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Описание: This open access book examines Malaysian politics using a linguistic perspective. It explores how language serves to (de)legitimise governance, and its subsequent policies and activities in Malaysia. Grounded in discourse studies, this edited volume presents research on the discourses produced by and on Barisan Nasional, Pakatan Harapan and Perikatan Nasional from 2008 to 2020, studying how political actors (de)legitimise their governance through discursive means. The thirteen original chapters select spoken, print and digital texts in English, Malay, Mandarin and Tamil, and deploy varied theoretical and methodological approaches. Their linguistic analysis unearths the language features and strategies that facilitate (de)legitimation. It shows how political actors shape the discursive representation and evaluation of multiple concerns in Malaysia. Consequently, Discursive Approaches to Politics in Malaysia: Legitimising Governance improves our understanding of contemporary Malaysian political discourse. It is of interest to graduates and researchers in the field of discourse studies, seeking to understand the discursive contours of politics in this developing Asian country.

Public Relations As Activism

Автор: Holtzhausen, Derina R.
Название: Public Relations As Activism
ISBN: 0805855238 ISBN-13(EAN): 9780805855234
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Public Relations As Activism

Автор: Holtzhausen, Derina R.
Название: Public Relations As Activism
ISBN: 0415743818 ISBN-13(EAN): 9780415743815
Издательство: Taylor&Francis
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Цена: 8726.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Approaches to Sustainable Development

Автор: Richard M. Auty, Katrina Brown
Название: Approaches to Sustainable Development
ISBN: 1138963720 ISBN-13(EAN): 9781138963726
Издательство: Taylor&Francis
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Цена: 5205.00 р.
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Описание: First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Discursive Approaches to Politics in Malaysia

Автор: Rajandran
Название: Discursive Approaches to Politics in Malaysia
ISBN: 9811953333 ISBN-13(EAN): 9789811953330
Издательство: Springer
Рейтинг:
Цена: 5589.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This open access book examines Malaysian politics using a linguistic perspective. It explores how language serves to (de)legitimise governance, and its subsequent policies and activities in Malaysia. Grounded in discourse studies, this edited volume presents research on the discourses produced by and on Barisan Nasional, Pakatan Harapan and Perikatan Nasional from 2008 to 2020, studying how political actors (de)legitimise their governance through discursive means. The thirteen original chapters select spoken, print and digital texts in English, Malay, Mandarin and Tamil, and deploy varied theoretical and methodological approaches. Their linguistic analysis unearths the language features and strategies that facilitate (de)legitimation. It shows how political actors shape the discursive representation and evaluation of multiple concerns in Malaysia. Consequently, Discursive Approaches to Politics in Malaysia: Legitimising Governance improves our understanding of contemporary Malaysian political discourse. It is of interest to graduates and researchers in the field of discourse studies, seeking to understand the discursive contours of politics in this developing Asian country.

Media Practices, Social Movements, and Performativity

Название: Media Practices, Social Movements, and Performativity
ISBN: 0367883988 ISBN-13(EAN): 9780367883980
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Описание: Using the concept of media practices, this volume looks at processes of social and political transformation in diverse regions of the world to argue that media change and social change converge on a redefinition of the relations of individuals to larger collective bodies.

Media practices, social movements, and performativity

Название: Media practices, social movements, and performativity
ISBN: 1138210137 ISBN-13(EAN): 9781138210134
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Using the concept of media practices, this volume looks at processes of social and political transformation in diverse regions of the world to argue that media change and social change converge on a redefinition of the relations of individuals to larger collective bodies.

Public Relations and Advertising Theories: Concepts and Practices

Автор: Bayram Oguz Aydin, Emine Sahin, ?zlem Dugan
Название: Public Relations and Advertising Theories: Concepts and Practices
ISBN: 3631766750 ISBN-13(EAN): 9783631766750
Издательство: Peter Lang
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Цена: 12370.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and advertising space.

This book provides an overview of key studies and contributions to the theories, as well as explores how the theoretical concepts can be applied in public relations.

The practical solutions set out in this book focus on various public and private sectors. The studies analysed and the applications proposed are particularly valuable in terms of how public relations and advertising theories respond in practice. For this reason, this book will be an important work both for academics and practitioners working in the field of public relations and advertising.

Teaching Public Relations

Автор: Smudde, Peter M.
Название: Teaching Public Relations
ISBN: 0367421410 ISBN-13(EAN): 9780367421410
Издательство: Taylor&Francis
Рейтинг:
Цена: 19906.00 р.
Наличие на складе: Нет в наличии.

Описание: Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes.

Public Relations and Neoliberalism

Автор: Demetrious, Kristin (Associate Professor of Communication, Associate Professor of Communication, Deakin University in Victoria, Australia)
Название: Public Relations and Neoliberalism
ISBN: 0190678402 ISBN-13(EAN): 9780190678401
Издательство: Oxford Academ
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Цена: 5010.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Neurons are excitable cells. They use ions and electrical signaling to talk to each to other and when they talk to each other, neurons control behavior. The Oxford Handbook of Neuronal Ion Channels is an accessible reference describing the nature and properties of ion channels in neurons.


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