Описание: The Gutenberg Parenthesis traces the epoch of print from its fateful beginnings to our digital present – and draws out lessons for the age to come.The age of print is a grand exception in history. For five centuries it fostered what some call print culture – a worldview shaped by the completeness, permanence, and authority of the printed word. As a technology, print at its birth was as disruptive as the digital migration of today. Now, as the internet ushers us past print culture, journalist Jeff Jarvis offers important lessons from the era we leave behind.To understand our transition out of the Gutenberg Age, Jarvis first examines the transition into it. Tracking Western industrialized print to its origins, he explores its invention, spread, and evolution, as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass – mass media, mass market, mass culture, mass politics, and so on – that came to dominate the public sphere. What can we glean from the captivating, profound, and challenging history of our devotion to print? Could it be that we are returning to a time before mass media, to a society built on conversation, and that we are relearning how to hold that conversation with ourselves? Brimming with broader implications for today’s debates over communication, authorship, and ownership, Jarvis’ exploration of print on a grand scale is also a complex, compelling history of technology and power.
Автор: F?ssel, Stephan Название: Gutenberg and the Impact of Printing ISBN: 0754635376 ISBN-13(EAN): 9780754635376 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Поставка под заказ.
Автор: Reed, Christopher A. Название: Gutenberg in shanghai ISBN: 0774810416 ISBN-13(EAN): 9780774810418 Издательство: Wiley EDC Рейтинг: Цена: 5146.00 р. Наличие на складе: Поставка под заказ.
Описание: Relying on documents previously unavailable to both Western andChinese researchers, this history demonstrates how Westerntechnology and evolving traditional values resulted in the birth of aunique form of print capitalism that would have a far-reaching andirreversible influence on Chinese culture. In the mid-1910s, whathistorians call the "Golden Age of Chinese Capitalism" began,accompanied by a technological transformation that included the drasticexpansion of China’s "Gutenberg revolution." Thisis a vital reevaluation of Chinese modernity that refutes viewsthat China's technological development was slowed by culture orthat Chinese modernity was mere cultural continuity.
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