Nicholas Hirshon We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders 9781496222305

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Автор: Nicholas Hirshon
Название: We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
ISBN: 9781496222305
Издательство: Mare Nostrum (Eurospan)
Классификация:

История Америк

Краеведение

Хоккей на льду

ISBN-10: 149622230X
Обложка/Формат: Paperback
Страницы: 312
Вес: 0.45 кг.
Дата издания: 2020-10-01
Язык: English
Иллюстрации: 20 photographs, 1 appendix, index
Размер: 224 x 149 x 18
Основная тема: History of the Americas,Ice hockey,Local history, HISTORY / United States / State & Local / Middle Atlantic (DC, DE, MD, NJ, NY, PA),SPORTS & RECREATION / Winter Sports / Hockey
Подзаголовок: The bizarre and infamous rebranding of the new york islanders
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: The NHL’s New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!”

During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner, which were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.

Дополнительное описание:

List of Illustrations
Foreword, by Éric Fichaud
Acknowledgments
Introduction
1. Birth of a Brand
2. A Frozen-Dinner Franchise
3. The Baymen and the Bruin
4. New Team, Dashed

We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders, Nicholas Hirshon