Hanne Elliot F?nss Nielsen Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent 9781496221216

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Автор: Hanne Elliot F?nss Nielsen
Название: Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
ISBN: 9781496221216
Издательство: Mare Nostrum (Eurospan)
Классификация:

История других земель

Исследования средств массовой информации

ISBN-10: 1496221214
Обложка/Формат: Hardback
Страницы: 268
Вес: 0.52 кг.
Дата издания: 15.12.2023
Серия: Polar studies
Язык: English
Иллюстрации: 13 photographs, 6 illustrations, 1 map, index
Размер: 164 x 237 x 37
Ключевые слова: Advertising,History of other lands,Media studies, BUSINESS & ECONOMICS / Advertising & Promotion,HISTORY / Polar Regions,SOCIAL SCIENCE / Media Studies
Основная тема: Advertising,History of other lands,Media studies, BUSINESS & ECONOMICS / Advertising & Promotion,HISTORY / Polar Regions,SOCIAL SCIENCE / Media Studies
Подзаголовок: How global consumer culture shapes our perceptions of the ice continent
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Antarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place.

By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Hanne Elliot Fønss Nielsen challenges common assumptions about Antarctica’s past and present, encouraging readers to rethink their own relationship with the Far South.
Дополнительное описание: List of Illustrations
Acknowledgements
Preface
Introduction
Chapter 1: Heroic Antarctica: Sponsorship and the Selling of Narrative in the Age of Heroes
Chapter 2: In the Footsteps of Heroes: Reprising and Rethinking Historic

Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent, Hanne Elliot F?nss Nielsen