Origination - The Geographies of Brands and Branding, Pike

Автор: Pike A
Название: Origination
ISBN: 1118556402 ISBN-13(EAN): 9781118556405
Издательство: Wiley
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Цена: 3958.00 р.
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Описание: Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.