Автор: Darkshire, Oliver Название: Once Upon a Tome ISBN: 1787636046 ISBN-13(EAN): 9781787636040 Издательство: Random House - Penguin Рейтинг: Цена: 1979.00 р. Наличие на складе: Поставка под заказ.
Описание: Offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organisational and destination levels, and from the perspectives of experience providers and customers. The book addresses challenges for tourism organisations and destinations that may be tackled by creatively adopting storytelling as a strategy.
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