Описание: This book discusses the effect of communication strategies in the course of China`s national image building from both a theoretical and a practical perspective.
Автор: Floch Название: Semiotics, Marketing and Communication ISBN: 033376014X ISBN-13(EAN): 9780333760147 Издательство: Springer Рейтинг: Цена: 18866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.
Автор: Michael Schandorf Название: Communication as Gesture: Media(tion), Meaning, & Movement ISBN: 1787565165 ISBN-13(EAN): 9781787565166 Издательство: Emerald Рейтинг: Цена: 13821.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book critiques current assumptions about `communication`, particularly digitally mediated communication, by re-examining conceptual foundations in rhetoric, linguistics, semiotics, information theory, and cybernetics. The result is a dimensional account of interaction that is at once both intuitive and revolutionary.
Автор: McKee, Heidi A. , Porter, James E. Название: Professional Communication and Network Interaction ISBN: 0367888394 ISBN-13(EAN): 9780367888398 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication.
Автор: Serafinelli, Elisa Название: Digital life on instagram ISBN: 1787564983 ISBN-13(EAN): 9781787564985 Издательство: Emerald Рейтинг: Цена: 9959.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discussing the social uses of Instagram, this book shows how visuality is changing people`s perception of the world and their mediated lives, illustrating how the platform shapes new social relationships, marketing techniques, privacy and surveillance concerns, and representations of the self, arguing for the development of new mobile visualities.
Автор: Mckee, Heidi A. Porter, James E. Название: Professional communication and network interaction ISBN: 1138715212 ISBN-13(EAN): 9781138715219 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication.
Описание: This book discusses the effect of communication strategies in the course of China`s national image building from both a theoretical and a practical perspective.
Описание: Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet.
The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals' identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.
Автор: Alan Fortuna Название: Polarization: Rhetorical Strategies in the Tea Party Network ISBN: 3110662485 ISBN-13(EAN): 9783110662481 Издательство: Walter de Gruyter Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Die Reihe neue rhetorik - new rhetoric umfasst Monographien und Sammelwerke, die sich mit Problemen und Ergebnissen der aktuellen Rhetorikforschung beschaftigen, sie treibt die Theoriebildung voran und erforscht die gegenwartige Kommunikationspraxis. Die Bande gehen konzeptionell neue Wege bei der Erschlie?ung des alten Themas Rhetorik im kulturellen und sozialen Zusammenhang und dokumentieren die Aktualitat der Rhetorik im theoretischen Zugriff und auch in der Perspektivierung auf die moderne Wissensgesellschaft. Als Disziplin, die sich mit der kulturellen Einbettung, der Au?erungs- und Wirkungsweise von Kommunikation, dabei insbesondere auch mit Fragen der Textualitat befasst, gehort die Rhetorik neben der Philosophie zu den altesten, theoretisch systematisierten Wissensbereichen Europas. Seit der Antike hat es in der Geschichte der Rhetorik immer wieder Werktitel gegeben, die von einer „neuen Rhetorik" sprechen. Bei genauer Betrachtung zeigt sich, dass das Neue teils in Reformulierungen des traditionellen Wissens uber Rhetorik besteht, teils in Fortschreibungen der klassischen Theorien, teils aber auch in zeitgema?en Neuansatzen, die neue Perspektiven ins Spiel bringen. Dahinter stand und steht immer die Einsicht, dass sich die menschlichen Kommunikationsmoglichkeiten durch technische Innovationen und soziale und kulturelle Entwicklungen verandern wie auch die sich wandelnden Anspruche an Theoriearbeit zu immer neuen Auseinandersetzungen mit Fragen der Rhetorik fuhren.
After broadband access, what next? What role do metrics play in understanding “information societies”? And, more important, in shaping their policies? Beyond counting people with broadband access, how can economic and social metrics inform broadband policies, help evaluate their outcomes, and create useful models for achieving national goals? This timely volume not only examines the traditional questions about broadband, like availability and access, but also explores and evaluates new metrics more applicable to the evolving technologies of information access. Beyond Broadband Access brings together a stellar array of media policy scholars from a wide range of disciplines—economics, law, policy studies, computer science, information science, and communications studies. Importantly, it provides a well-rounded, international perspective on theoretical approaches to databased communications policymaking in the Americas, Europe, Asia, and Africa. Showcasing a diversity of approaches, this invaluable collection helps to meet myriad challenges to improving the foundations for communications policy development.
After broadband access, what next? What role do metrics play in understanding “information societies”? And, more important, in shaping their policies? Beyond counting people with broadband access, how can economic and social metrics inform broadband policies, help evaluate their outcomes, and create useful models for achieving national goals? This timely volume not only examines the traditional questions about broadband, like availability and access, but also explores and evaluates new metrics more applicable to the evolving technologies of information access. Beyond Broadband Access brings together a stellar array of media policy scholars from a wide range of disciplines—economics, law, policy studies, computer science, information science, and communications studies. Importantly, it provides a well-rounded, international perspective on theoretical approaches to databased communications policymaking in the Americas, Europe, Asia, and Africa. Showcasing a diversity of approaches, this invaluable collection helps to meet myriad challenges to improving the foundations for communications policy development.
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