Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers, Clifford Young, Kathryn Ziemer

Автор: Clifford Young, Kathryn Ziemer
Название: Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers
ISBN: 1108790003 ISBN-13(EAN): 9781108790000
Издательство: Cambridge Academ
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Цена: 4117.00 р.
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Описание: A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.

Название: Understanding Public Opinion Polls
ISBN: 1498769748 ISBN-13(EAN): 9781498769747
Издательство: Taylor&Francis
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Цена: 9645.00 р.
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Автор: Walden, Graham R.
Название: Public Opinion Polls and Survey Research
ISBN: 0824057325 ISBN-13(EAN): 9780824057329
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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