Leading Congregations and Nonprofits in a Connected World shares best practices for leading and organizing these groups in our increasingly networked lives. Drawing on studies of congregations across denominations, as well as both faith-based and secular non-profits, Hayim Herring and Terri Elton share key factors in assessing a group s purpose and ideal leadership structure. The book also offers practical suggestions for engaging communities from social networking to events."
Описание: An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last.
Описание: Originally published by Stevenson, Inc. , this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.
Автор: Jordan Название: Planned Giving for Small Nonprofits ISBN: 0471212091 ISBN-13(EAN): 9780471212096 Издательство: Wiley Рейтинг: Цена: 7920.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is designed to help small charities with understaffed development programs establish a planned giving program. It offers step-by-step coverage of the key issues that must be addressed before a planned giving program can be offered. In addition, it teaches small charities how to expand their programs over time.
Автор: Gugerty, Mary Kay (nancy Bell Evans Professor Of Nonprofits & Philanthropy, Evans School Of Public Policy And Governance, University Of Washington) Ka Название: Goldilocks challenge ISBN: 019936608X ISBN-13(EAN): 9780199366088 Издательство: Oxford Academ Рейтинг: Цена: 6572.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The recent push for impact measurement has been positive, but it has also led to wasted resources and often misleading data about what works. In The Goldilocks Challenge, Mary Kay Gugerty and Dean Karlan put forth four key principles to guide organizations of all sizes to create strong, "right-fit" data collection systems.
Описание: Revised and expanded in 2019 The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter.This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.Like The Little Book of Gold, it was written specifically for small nonprofits as a "road map" to the often confusing and changing world of social media.New material in the revised and expanded edition covers Facebook advertising, podcasting, and other tools to help make your social media work for you.
Автор: Boris Elizabeth, Steuerle C. Eugene Название: Nonprofits and Government: Collaboration and Conflict ISBN: 1442271787 ISBN-13(EAN): 9781442271784 Издательство: NBN International Рейтинг: Цена: 13094.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Nonprofits and Government provides students and practitioners with the first comprehensive, interdisciplinary, research-based inquiry into the collaborative and conflicting relationship between nonprofits and government at all levels: local, national, and international.
Автор: Hessenius Название: Hardball Lobbying for Nonprofits ISBN: 1403982023 ISBN-13(EAN): 9781403982025 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a no-holds-barred, comprehensive, real-world guide to building political power and successfully lobbying for nonprofits in the 21st century, written by an insider who has been in the trenches as both a lobbyist and a government official.
Автор: Akingbola Kunle Название: Managing Human Resources for Nonprofits ISBN: 0415840694 ISBN-13(EAN): 9780415840699 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the unique characteristics and challenges of HRM in nonprofit organizations. Using global examples and cases, it places people management at the intersection of the mission, strategy and performance of the nonprofit.
Описание: 40 proven strategies for raising big money with businesses There`s a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world.
Автор: Campbell Julia Название: Storytelling in the Digital Age: A Guide for Nonprofits ISBN: 1938077792 ISBN-13(EAN): 9781938077791 Издательство: Неизвестно Цена: 6888.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day.
Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success.
But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? What are the steps you can take to develop a plan for your storytelling campaign?
That's where Storytelling in the Digital Age: A Guide for Nonprofits comes in. Julia Campbell guides you every step of the way in a conversational, fast-reading style designed for busy nonprofit practitioners such as you. It will:
Show you where to find and how to collect the best stories about your nonprofit's work and impact.
Describe the ways to tell an effective story, developing a narrative arc and hook, and how to focus on people versus programs in your stories.
Address the unique and very real challenges that nonprofits face when sharing stories about their work online, including confidentiality obstacles and reluctance on the behalf of staff and volunteers.
Give you tips on creating a culture of storytelling at your nonprofit, even if you have never told stories or used social media before.
Walk you through the steps required to identify, recruit, cultivate, and motivate your very own army of storytellers to spread the word about your cause.
Give you storytelling strategies that will turn your supporters from passive readers into passionate advocates.
Provide you with the nuts and bolts of creating a plan for a digital storytelling campaign.
Show you how to integrate storytelling into your nonprofit website.
Give you the basics of blogging for your nonprofit, as well as a brief description of the major blogging platforms.
Cover the best practices in nonprofit email marketing, how to build a powerful email list, and how to integrate email marketing efforts with your website and social media channels.
Explain the basic principles of using social media to tell your nonprofit story and how to best incorporate visuals in your social media storytelling.
Provide tips on using video to tell your stories, including leveraging the popularity and unique perspective of live streaming platforms.
Table of Contents
Part One: Making the Case for Storytelling
Chapter One: We Are All Storytellers
Chapter Two: Culture Shift: Creating an Army of Storytellers
Chapter Three: Creating a Storytelling Plan
Part Two: Building Your Storytelling Arsenal
Chapter Four: The Stories You Need to Tell
Chapter Five: Places to Find Great Stories Your Donors Will Love
Chapter Six: Stories That Turn People from Passive to Active
Chapter Seven: Addressing Common Challenges in Storytelling and Social Media
Part Three: Molding the Storytelling Gold: How to Promote Your Stories Using Your Website, Email, Blog, and Social Media
Chapter Eight: Your Nonprofit Website and Mobile Strategy
Chapter Nine: Storytelling Through Your Nonprofit Blog
Chapter Ten: Creating Great Nonprofit Emails that Inspire Action
Chapter Eleven: How to Use Social Media and Video for Storytelling
Chapter Twelve: Measuring Results and Building on Successes
Автор: Berzin, Stephanie; Camarena, Humberto Название: Innovation from Within ISBN: 0190858796 ISBN-13(EAN): 9780190858797 Издательство: Oxford Academ Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We are in the midst of an entrepreneurial moment, as doers and makers have unprecedented access to crowdfunding and it has never been easier or cheaper to start a business or an organization. And yet, often overlooked among this flood of start-ups that spring up daily is the untapped potential of new ideas that can emerge from inside already-established agencies, companies, and nonprofits. To build the capacity for innovation requires attention to building organizations and individuals who are ready and have the right tools to develop, implement, and sustain innovations. Innovation from Within provides a framework specifically for nonprofits through the Nonprofit Innovation Model (IN Model), which guides leaders in developing and implementing innovation from within their own nonprofit organization. The time has come to get more people into the business of solving problems in extraordinary ways and to amplify the impact of the field of social innovation by bringing along the people who provide the bulk of services and impact. This book is the guide and a call to action for building that momentum.
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