Leadership development in public relations, Neill, Marlene S. (baylor University, Usa)
Автор: Patrick M. Lencion Название: The Five Dysfunctions of a Team: A Leadership Fable ISBN: 0787960756 ISBN-13(EAN): 9780787960759 Издательство: Wiley Рейтинг: Цена: 3326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Interwoven with the fictional story of a woman who becomes CEO of a struggling, high-profile company with a dysfunctional executive team is an analysis of the five corruptions, diagnostic questions to help readers assess their organizations, and a teamwork model of the action steps to overcome the corruptions.
Описание: This book highlights the connection between culture and emotion management in teaching and educational leadership and allows researchers from different parts of the world to demonstrate how national and local culture influence the way educational leaders and teachers express their feelings, display their emotion, or suppress emotion publically.
Автор: Brighton Paul Название: Original Spin ISBN: 1780760590 ISBN-13(EAN): 9781780760599 Издательство: Bloomsbury Academic Рейтинг: Цена: 7920.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Is political spin really a new phenomenon or have politicians been manipulating the press for as long as newspapers have existed? This book shows that spin is not something dreamed up by modern, media-savvy politicians. In fact, it was one of the best-kept political secrets of the eighteenth and nineteenth centuries.
Автор: Gregory Название: Strategic Public Relations Leadership ISBN: 041566795X ISBN-13(EAN): 9780415667951 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualificationsin public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.
Описание: The Other to Other (O2O) model was developed to be used with persons and contexts across a range of races, ethnicities, gender identities, ages, abilities, experiences, and environments. The four components of the O2O model - knowledge, skills, personal characteristics, and motivation - are introduced and discussed separately.
Описание: Leadership with Soul is an invitation for existing and future leaders to stop, think and reinvent their leadership approach to become ever-better leaders. Leadership with Soul is a cutting-edge, systemic leadership model that has created sustainable growth and value in high-performance companies across several sectors of the economy.Anyone, from a management student to a global CEO, who wants to become a more inspirational leader and achieve better outcomes, will benefit.Andre Lacroix reveals his formula on how to make businesses flourish. He uses his universal humanist principles that have been developed over a long, diverse and outstanding leadership career. He also explains simple ways you can inspire a global organisation to outperform the competition; how you can create a truly customer-centric organisation; how best to inspire people to follow the lead set at the top, and how to leave a sustainable legacy for the generations to come. For Lacroix, true leadership prioritises sustainability and a desire to make the world an 'ever-better' place for everyone and many of the largest corporations are now adopting the sustainability solutions he envisioned.
Автор: Berger, Bruce K. Название: Public Relations Leaders as Sensemakers ISBN: 041571091X ISBN-13(EAN): 9780415710916 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women’s perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals.
Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR.
Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today’s public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women’s perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals.
Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR.
Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today’s public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
Автор: Gregory, Anne Willis, Paul Название: Strategic Public Relations Leadership ISBN: 1032027991 ISBN-13(EAN): 9781032027999 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.
Автор: Johansson Название: The Prime Minister-Media Nexus ISBN: 3031121546 ISBN-13(EAN): 9783031121548 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a systematic inquiry into how, why, and with what consequences media affects governments and the standing of prime ministers. It aims at an understanding of how media has caused institutional effects in government, as well as at advancing a unified theory of government communication. The author develops a logic of centralization and applies it to one case, Sweden. Government communication has been institutionalized, tightened and centralized with the prime minister and has changed irreversibly. Analysis of how the government communication system has evolved, mainly in its institutional structures, suggests that the shift to centralization arose more out of necessity than choice. For prime ministers most of this is about finding ways to ensure that the entire government respond to media uniformly. As governments face a set of functional demands from media, different kinds of media, uniformity has been a paramount objective. Nevertheless, this development involves shifting dynamics of intra-executive relations and a shift of power away from ministries to the prime minister’s office; the apex of political power. The prime minister has been empowered at the expense of ministers through the concentration of power and resources to the executive centre. That is partly because of media, which reinforces political hierarchies. That and the centralized control of government news in turn raises further questions about democratic governance and the nature of modern-day governing.
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