Evaluation across newspaper genres, Ngai, Jonathan (hong Kong Metropolitan University)
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 4890.00 р. 6986.00-30% Наличие на складе: Есть (2 шт.) Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Ngai, Jonathan, Название: Evaluation across newspaper genres : ISBN: 0367713926 ISBN-13(EAN): 9780367713928 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Evaluation across newspaper genres: Hard news stories, editorials and feature articles is the first book-length study of evaluation or stance in three major newspaper genres: hard news stories, editorials and feature articles, the last of which is a Cinderella genre in linguistic studies.
Автор: Young Sally Название: Paper Emperors: The Rise of Australia`s Newspaper Empires ISBN: 1742234984 ISBN-13(EAN): 9781742234984 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Before newspapers were ravaged by the digital age, they were a powerful force, especially in Australia – a country of newspaper giants and kingmakers.This magisterial book reveals who owned Australia’s newspapers and how they used them to wield political power. A corporate and political history of Australian newspapers spanning 140 years, it explains how Australia’s media system came to be dominated by a handful of empires and powerful family dynasties. Many are household names, even now: Murdoch, Fairfax, Symes, Packer. Written with verve and insight and showing unparalleled command of a vast range of sources, Sally Young shows how newspaper owners influenced policy-making, lobbied and bullied politicians, and shaped internal party politics.The book begins in 1803 with Australia’s first newspaper owner – a convict who became a wealthy bank owner – giving the industry a blend of notoriety, power and wealth from the start. Throughout the twentieth century, Australians were unaware that they were reading newspapers owned by secret bankrupts and failed land boomers, powerful mining magnates, Underbelly-style gangsters, bankers, and corporate titans. It ends with the downfall of Menzies in 1941 and his conviction that a handful of press barons brought him down. The intervening years are packed with political drama, business machinations and a struggle for readers, all while peddling power and influence.It’s an ambitious media and political history, the likes of whichhaven’t been undertaken before in Australia.Explores some of the most interesting and important episodes andrelationships from the birth of the Australian newspaper industryto the 1940s.Newspapers purport to hold the powerful to account but are rarelyheld to account about their own history and influenceSally Young is one of Australia’s leading media historians, and this is a magisterial workPacked with colourful detail, ambitious, grasping characters
Автор: Musburger Название: An Introduction to Writing for Electronic Media ISBN: 1138131326 ISBN-13(EAN): 9781138131323 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once the knowledge offered in this book has been comprehended, a media writer may apply for an entry level position in radio-TV-newspaper newsrooms, in advertising-PR agencies, motion picture studios, local and national cable operations, animation studios, production units with large corporations and educational, military and governmental organizations.
Автор: Josie Barnard Название: The Multimodal Writer ISBN: 1137607920 ISBN-13(EAN): 9781137607928 Издательство: Springer Рейтинг: Цена: 10899.00 р. Наличие на складе: Поставка под заказ.
Описание: These are exciting times for creative writing. In a digital age, the ability to move between types of writing and technologies - often at speed - is increasingly essential for writers. Yet, such flexibility can be difficult to achieve, and, how to develop it remains a pressing challenge. The Multimodal Writer combines theory, practitioner case studies and insightful writing exercises to support writers tackling the challenges and embracing the opportunities that come with new media technologies. Including interviews with a selection of internationally acclaimed authors, such as Simon Armitage, Robert Coover and Rhianna Pratchett, this book equips writers with the tools to not just survive but, rather, thrive in an era characterised by fast-paced change. With its focus on writing across genres, modes and media, this book is ideal for students of Creative Writing, Professional Writing, Media Writing and Journalism.
Автор: P?ter B. Furk? Название: Discourse Markers and Beyond ISBN: 3030377628 ISBN-13(EAN): 9783030377625 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will be of interest to students and academics working in the fields of DM research and critical discourse studies, and will also appeal to scholars working in areas such as genre studies, second language acquisition (SLA), literary analysis, contemporary cinematography, Tolkien scholarship, and Bible studies.
Описание: This book will be of interest to students and academics working in the fields of DM research and critical discourse studies, and will also appeal to scholars working in areas such as genre studies, second language acquisition (SLA), literary analysis, contemporary cinematography, Tolkien scholarship, and Bible studies.
Автор: Singh Amar, Tholia Shipra, Patel Pravin K. Название: The Hero and Hero-Making Across Genres ISBN: 0367363283 ISBN-13(EAN): 9780367363284 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book critically examines how a Hero is made, sustained, and even deformed, in contemporary cultures. It brings together diverse ideas from philosophy, mythology, religion, literature, cinema, and social media to explore how heroes are constructed across genres, mediums, and traditions.
Автор: Musburger, Robert B. Название: An Introduction to Writing for Electronic Media ISBN: 0240808525 ISBN-13(EAN): 9780240808529 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hilary Nesi, Sheena Gardner Название: Genres across the Disciplines Paperback ISBN: 0521149592 ISBN-13(EAN): 9780521149594 Издательство: Cambridge University Press Рейтинг: Цена: 10277.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Genres across the Disciplines presents cutting edge, corpus-based research into student writing in higher education.
Автор: Boreus K & Bergstrom G Название: Analyzing Text and Discourse ISBN: 1473913756 ISBN-13(EAN): 9781473913752 Издательство: Sage Publications Рейтинг: Цена: 6651.00 р. Наличие на складе: Поставка под заказ.
Описание: Clearly setting out the advantages and disadvantages of each methodology, and providing real-world examples of when the methodology has been used successfully, this introduction makes it easy for students to assess which approach would be best for their research and to implement it successfully.
Автор: van Eemeren Frans H. Название: Argumentation ISBN: 1138225088 ISBN-13(EAN): 9781138225084 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book concentrates on argumentation as it emerges in ordinary discourse, whether the discourse is institutionalized or strictly informal. Crucial concepts from the theory of argumentation are systematically discussed and explained with the help of examples from real-life discourse and texts. The basic principles are explained that are instrumental in the analysis and evaluation of argumentative discourse. Methodical instruments are offered for identifying differences of opinion, analyzing and evaluating argumentation and presenting arguments in oral and written discourse. Attention is also paid to the way in which arguers attempt to be not just reasonable, but effective as well, by maneuvering strategically. In addition, the book provides a great variety of exercises and assignments to improve the student's skill in presenting argumentation.
The authors begin their treatment of argumentation theory at the same juncture where argumentation also starts in practice: The difference of opinion that occasions the evolvement of the argumentation. Each chapter begins with a short summary of the essentials and ends with a number of exercises that students can use to master the material. Argumentation is the first introductory textbook of this kind. It is intended as a general introduction for students who are interested in a proper conduct of argumentative discourse. Suggestions for further reading are made for each topic and several extra assignments are added to the exercises.
Special features:
- A concise and complete treatment of both the theoretical backgrounds and the practice of argumentation analysis and evaluation.
- Crucial concepts from pragmatics (speech act theory, Grice's cooperative principle) presented in a non-technical way; introducing the theory of verbal communication.
- The first textbook treatment of strategic maneuvering as a way of balancing being reasonable with being effective
- Exercises and assignments based on real-life texts from a variety of contexts.
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