Описание: This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
Автор: Henry C. Alphin Jr, Jennie Lavine, Roy Y. Chan Название: Disability and Equity in Higher Education Accessibility ISBN: 152252665X ISBN-13(EAN): 9781522526650 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27720.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Education is the foundation to almost all successful lives. It is vital that learning opportunities are available on a global scale, regardless of individual disabilities or differences, and to create more inclusive educational practices. Disability and Equity in Higher Education Accessibility is a comprehensive reference source for the latest scholarly material on emerging methods and trends in disseminating knowledge in higher education, despite traditional hindrances. Featuring extensive coverage on relevant topics such as higher education policies, electronic resources, and inclusion barriers, this publication is ideally designed for educators, academics, students, and researchers interested in expanding their knowledge of disability-inclusive global education.
Автор: Espinosa Edgar Oliver Cardoso Название: Systemic Knowledge-Based Assessment of Higher Education Programs ISBN: 1522504575 ISBN-13(EAN): 9781522504573 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24809.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The true success of a nation can be measured by its ability to create, disseminate, and utilize knowledge through education. A quality education instills in students the capability to add value to the economy through his or her skills, to participate in society, and to improve the overall wellness of his or her community.Systemic Knowledge-Based Assessment of Higher Education Programs offers theoretical and pedagogical research concerning the management of educational systems on both the national and international scale. Exploring the most effective ways to utilize intellectual capital, this publication implores educators to ensure that their students hone the skills necessary to interact in the globalized economy, using all of the information available to them. This book is a versatile asset for educators, administrators, government agencies, and students of education.
Описание: Educational developers play a central role in supporting faculty members and informing their ongoing professional development programming through the scholarship of teaching and learning (SoTL). SoTL presents an opportunity for faculty professional development that is action-oriented, evidence-based, and engaging for faculty members at any stage in their academic career.
Evidence-Based Faculty Development Through the Scholarship of Teaching and Learning (SoTL) is a critical scholarly publication that examines SoTL research as a method of professional development for educational developers and higher education faculty members. Highlighting topics such as professional development, research ethics, and faculty engagement, this book is ideal for deans, professors, department chairs, academicians, administrators, educational developers, curriculum designers, researchers, and students.
Автор: Marc Pilkington Название: Indo-French Educational Partnerships ISBN: 1137500816 ISBN-13(EAN): 9781137500816 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chapter 1. Why France and India?: The Convergence Hypothesis.- Chapter 2. Education, Growth and Development.- Chapter 3. The French Higher Education Landscape.- Chapter 4. The Indian Scenario; Marc Pilkington and Geeta Nair.- Chapter 5. An Indo-French Virtual University Project.
Название: Educational challenges at minority serving institutions ISBN: 1138572616 ISBN-13(EAN): 9781138572614 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This important book focuses on the challenges faced by MSIs within the larger higher education context and provides practical solutions to address these challenges.
Автор: Clevenger, Dr Morgan R. Macgregor, Dr Cynthia J. Название: Business and corporation engagement with higher education ISBN: 178754656X ISBN-13(EAN): 9781787546561 Издательство: Emerald Рейтинг: Цена: 14837.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Multiple scholars and practitioners provide models and theories to understand the inter-organizational relationships between businesses and higher education. This work illuminates the complexities, expectations and long-term impact of such relationships.
Описание: Contributes to the global debate on sustainability in higher education, and in particular to the transition of higher education institutions to a low carbon economy. The transition of higher education institutions towards a low carbon economy is aligned with the Paris Agreement, and with Sustainable Development Goal 13.
Описание: Quality in higher education was not invented in recent decades - universities have always possessed mechanisms for assuring the quality of their work. The rising concern over quality is closely related to the changes in higher education and its social context. Among others, the most conspicuous changes are the massive expansion, diversification, and increased cost in higher education and the new mechanisms of accountability initiated by the state. With these changes, the traditional, internally enacted academic quality-keeping has been given an important external dimension - quality assurance - which requires higher education institutions to continuously demonstrate and improve performance and also provides new systems of rewards and sanctions. However, the complex impacts of quality assurance policies have shown a need to further understand the quality issue in higher education.
This book is about constructing a more inclusive understanding of quality in higher education through combining the macro, meso, and micro levels, i.e. from the perspectives of national policy, higher education institutions as organizations in society, individual teaching staff, and students. It covers both theoretical constructions for understanding quality and empirical investigation in the Chinese context. The questions addressed include:
- How is quality of higher education perceived by the institution, teaching staff. and students, respectively? - What are the main concerns for the institution, teaching staff, and students in their own pursuit of quality?
It has been concluded that quality of higher education is not only about educational quality but also about expanding the life chances for the students, the prosperity in the administrative system for the teaching staff, and the organizational prosperity for the institution. With regard to quality assurance and accountability in higher education, special attention should be given to the values pursued and to providing a careful balance between immediate, single-value efficiency and sustainable development and a wider-range of values that higher education serves.
Описание: The experts and practitioners contributing to this volume reveal a complex reality of HEI today. The book links the debate on education to topical issues in politics, society and economy, including questions of technological progress, social responsibility, sustainability, well-being and, broadly understood, resilience.
Описание: Higher Education Institutions (HEIs) – public and private universities and colleges – have long demonstrated their resilience; bouncing back, surviving and thriving in crises. The Covid-19 pandemic is perhaps the greatest disrupter of education systems in history, having impacted an estimated 1.6 billion learners in over 190 countries, and laid bare the weaknesses and challenges faced by HEIs. In this book, Lloyd Waller, proposes the adoption of a digital transformation strategy for HEIs and presents a strategic framework for not only understanding the issues at play within HEIs but also, shares a model providing a detailed step by step guide for planning and implementation. Free of technical language and therefore accessible to the administrator, technocrat, and manager alike, the concepts are broken down and easily understandable by any one working on any aspect of a digital transformation strategy for an HEI.
Автор: Izumi Название: Safety and Resilience of Higher Educational Institutions ISBN: 9811911924 ISBN-13(EAN): 9789811911927 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The world has spent the majority of 2020 enduring an unpreceded crisis caused by the COVID-19 pandemic. The impact of this crisis has been enormous, and the situation has yet to be resolved. It is still difficult to anticipate when the pandemic will end and how our lives will have changed after the crisis. Higher educational institutions (HEIs) have also had to undergo tremendous transformation, in particular, changing a conventional educational, teaching, and learning system to a digital and online mode and cancelling or postponing important events such as graduation and entrance ceremonies and entrance examinations. In addition, a number of HEIs have been facing financial constraints due to reduced enrolment, particularly from overseas. Students have missed opportunities to meet their family and friends, causing profound psychosocial impact and stress for all concerned. Simultaneously, however, the situation has given HEIs a good opportunity to consider their disaster preparedness, response, and recovery capacity on campus. Some surveys have highlighted a lack of preparedness for pandemic and other hazardous risks beyond natural hazards. Safety issues are a top priority at HEIs because they bring together a number of students, faculty, and staff. This book covers the experiences and lessons learned from HEIs in preparedness, response, and recovery during the COVID-19 pandemic to prepare for such calamities beyond natural disasters in the future. The book consists of 15 chapters divided into three major sections. They highlight the importance of HEIs’ governance issues in disaster risk management, examine the challenges that HEIs have faced during the pandemic and the implementation of new teaching and learning methodologies, and provide innovative responses and preparedness by HEIs based on science and technology, respectively.
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