Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Описание: Should we regulate artificial intelligence? Can we? From self-driving cars and high-speed trading to algorithmic decision-making, the way we live, work, and play is increasingly dependent on AI systems. This book examines how our laws are dealing with AI, as well as what additional rules and institutions are needed.
Автор: Ali Christopher Название: Media Localism: The Policies of Place ISBN: 0252082230 ISBN-13(EAN): 9780252082238 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3135.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
We live in a boosterish era that exhorts us to play local and buy local. But what does it mean to support local media? How should we define local media in the first place? Christopher Ali delves into our ideas about localism and their far-reaching repercussions for the discourse of federal media policy and regulation. His critique focuses on the new interest in localism among regulators in the United States, the United Kingdom, and Canada. As he shows, the many different and often contradictory meanings of localism complicate efforts to study local voices. At the same time, market factors and regulators' unwillingness to critically examine local media blunt challenges to the status quo. Ali argues that reconciling the places where we live with the spaces we inhabit will point regulators toward effective policies that strengthens local media. That new approach will again elevate local media to its rightful place as a vital part of the public good.
Автор: Bivins, Tom Название: Mixed Media ISBN: 103226960X ISBN-13(EAN): 9781032269603 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bivins, Tom Название: Mixed Media ISBN: 1032269618 ISBN-13(EAN): 9781032269610 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this innovative and thought-provoking study, Kira Kosnick explores the landscape of Turkish-language broadcasting in Berlin. From 24-hour radio broadcasting in Turkish to programming on Germany's national public broadcasting and local public access channels, Germany's largest immigrant minority has made its presence felt in German media. Satellite dishes have appeared in migrant neighborhoods all over the city, giving viewers access to Kurdish channels and broadcasts from Turkey. Kosnick draws on interviews with producers, her own participation in production work, and analysis of programs to elaborate a new approach to "migrant media" in relation to the larger cultural and political spaces through which immigrant life is imagined and created.
Автор: Hendricks, John Allen (stephen F. Austin State University, Usa) Mims, Bruce (southeast Missouri State University, Usa) Название: Radio station ISBN: 1138218812 ISBN-13(EAN): 9781138218819 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book`s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station.
Автор: Curran, James (goldsmiths, University Of London, Uk) Seaton, Jean (university Of Westminster, Uk) Название: Power without responsibility ISBN: 0415706424 ISBN-13(EAN): 9780415706421 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Power Without Responsibility attacks the conventional history of the press as a story of progress; offers a critical defence and history of public service broadcasting; provides a myth-busting account of the internet; and surveys key debates about the role and politics of the media.
Автор: Curran James Название: Power Without Responsibility ISBN: 0415710421 ISBN-13(EAN): 9780415710428 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Power Without Responsibility attacks the conventional history of the press as a story of progress; offers a critical defence and history of public service broadcasting; provides a myth-busting account of the internet; and surveys key debates about the role and politics of the media.
Автор: Rixon Название: Radio Critics and Popular Culture ISBN: 1137553863 ISBN-13(EAN): 9781137553867 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Radio still remains an important form of media, with millions listening to it daily. It has been reborn for the digital era, and is an area where there is great interest in its development, role and form. Attempting to fill the gap in research on British radio criticism, this volume explores the development and role of radio criticism in the discourse around radio in Britain from its birth in the 1920s up to present day. Using a historical approach to explore how, as radio emerged, the press provided coverage which helped shape and reflect radio’s position in popular culture, Paul Rixon delivers an interesting and engaging exploration that provides a cultural perspective on radio, with a specific focus on newspaper criticism. Radio Critics and Popular Culture is an innovative and original addition to existing research and will be invaluable for those interested in the way that British radio has evolved.
Описание: This book offers an analysis of public service broadcasting (PSB) in European Countries that highlights the issues - both legal and not - currently facing PSB.
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