Автор: Taneja, Nawal K Название: Airimagination ISBN: 1032327464 ISBN-13(EAN): 9781032327464 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, the latest in a long and well-regarded series by Nawal K. Taneja, explores innovative best practices within the airline business world, complemented by numerous insightful perspectives contained in multiple forewords and thought-leadership pieces.
Автор: Alessandro Cento Название: The Airline Industry ISBN: 3790820873 ISBN-13(EAN): 9783790820874 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discusses the evolution of aviation sector`s traditional business practices. This book aims to model the conduct of the `legacy` carriers in a liberalized European market in terms of network and pricing competition with low-cost carriers and competitive reaction to the global economic crises.
Автор: Doganis, Rigas Название: Airline business ISBN: 0415346150 ISBN-13(EAN): 9780415346153 Издательство: Taylor&Francis Рейтинг: Цена: 12248.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition of Rigas Doganis` book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.
Описание: The authoritative second edition of an already established work, this book focuses on the organization and human resource changes that have taken place in the international airline industry in recent years. It will be of great interest to managers in all areas of the airline industry, as well as to students of air transport and personnel/human resource management.
Описание: Illustrates the impact of upstream technological change in capital goods (aircraft and aircraft engines) on demand, productivity, and cost reduction in the US airline industry for the years 1970-1992. This book aim to separate supply-side technology push from demand pull in determining investment in aircraft in the US airline industry.
Автор: Mark Anthony Camilleri Название: Travel Marketing, Tourism Economics and the Airline Product ISBN: 3319498487 ISBN-13(EAN): 9783319498485 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.
"Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA
"This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing." Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong "The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector." Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK
"The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature." C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand
"A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity." Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA
"An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education." Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy
Описание: This book brings together three decades of research by Albert J. Mills and his colleagues on the gendering of airline cultures over time. Inspired by feminist theory and drawing largely on archival research, it traces the way that gender discrimination develops, takes hold and changes in the formation of organizational cultures.
Автор: Rapajic Jasenka Название: Beyond Airline Disruptions ISBN: 1138103950 ISBN-13(EAN): 9781138103955 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Beyond Airline Disruptions explains how airlines can utilise unexplored potential for gradual, consistent, and measurable improvements, centred around cost and quality of operational performance. This second, revised edition features additional content which introduces a game-changing approach to airline management and decision making.
Название: Airline operations ISBN: 1472478177 ISBN-13(EAN): 9781472478177 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive overview of the essence and nature of airline operations in terms of an operational and regulatory framework, the myriad of planning activities leading up to the current day, and the nature of intense activity that typifies both normal and disruptive airline operations.
Автор: Belobaba Peter Название: Global Airline Industry ISBN: 1118881176 ISBN-13(EAN): 9781118881170 Издательство: Wiley Рейтинг: Цена: 12506.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Global Airline Industry, Second Edition provides a comprehensive introduction to the global airline industry. The perspective is international, drawing on the authors extensive experience with airline and air transport issues around the world.
Автор: Rapajic, Jasenka Название: Beyond airline disruptions 2e ISBN: 1138103942 ISBN-13(EAN): 9781138103948 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Beyond Airline Disruptions explains how airlines can utilise unexplored potential for gradual, consistent, and measurable improvements, centred around cost and quality of operational performance. This second, revised edition features additional content which introduces a game-changing approach to airline management and decision making.
Автор: Macrae Carl Название: Close Calls ISBN: 0230220843 ISBN-13(EAN): 9780230220843 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on extensive and detailed fieldwork within airlines-an industry that pioneered near-miss analysis- this book develops a clear set of practical implications and theoretical propositions regarding how all organizations can learn from `near-miss` events and better manage risk and resilience.
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