Автор: Nicolai J. Foss, Peter G. Klein, Matthew McCaffrey Название: Austrian perspectives on entrepreneurship, strategy, and organization ISBN: 1108745806 ISBN-13(EAN): 9781108745802 Издательство: Cambridge Academ Рейтинг: Цена: 2851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the overlap between `Austrian` economics and management, especially in the fields of entrepreneurship, strategy, and organization studies, where Austrian ideas are thriving. As an introductory survey, the book will appeal equally to researchers, teachers, and students.
Автор: Levy, Mr Andrew Bartkowiak, Judy Название: Secrets of success in brand licensing ISBN: 1908218959 ISBN-13(EAN): 9781908218957 Издательство: Неизвестно Рейтинг: Цена: 5223.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hill Charles Название: Strategic Management: Theory & Cases ISBN: 1305502272 ISBN-13(EAN): 9781305502277 Издательство: Cengage Learning Рейтинг: Цена: 12829.00 р. Наличие на складе: Нет в наличии.
Описание: This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
Автор: Trappey Название: Brand Choice ISBN: 1403946418 ISBN-13(EAN): 9781403946416 Издательство: Springer Рейтинг: Цена: 17468.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers` automatic thoughts and how such thoughts accurately forecast brand choice.
Автор: Trevisan Название: The Irrational Consumer ISBN: 1138274119 ISBN-13(EAN): 9781138274112 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan`s The Irrational Consumer is your `must-have` primer to this world.
Автор: De Chernatony Название: From Brand Vision to Brand Evaluation ISBN: 1138128589 ISBN-13(EAN): 9781138128583 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
Название: Strategic Supply Chain Alignment ISBN: 1138256129 ISBN-13(EAN): 9781138256125 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Supply chain performance will be a key indicator of overall corporate success into the next century. This book, edited by logistics and supply chain expert John Gattorna, and with international contributions, presents unpublished material on next generation thinking about the management of the supply chain. Based on the recently developed strategic alignment model it shows how external market dynamics, the company’s strategic response, and internal capability must be aligned if competitive advantage is to be achieved. Supply chain management is a strategic challenge demanding top level management attention. This book tackles the subject at that strategic level to help companies reposition their supply chains successfully. The book then offers the vital link between strategy setting and implementation, providing comprehensive coverage of the main areas of execution, and making it an essential compendium on all aspects of the subject. With case studies from major organizations from around the world, it is a ’must’ read for anyone wishing to be at the forefront of international supply chain management thinking. Strategic Supply Chain Alignment brings together for the first time the world’s leading logistics professionals, management consultants and academics to offer their insights and experiences on the latest supply chain management techniques. This collection of previously unpublished material offers the reader a unique opportunity to identify the hot issues, discover emerging strategies and uncover key industry and market perspectives. Divided into five sections which reflect the important components of the strategic alignment model, the book covers: ? The market: Customer value creation and segmentation, and the rationale behind the integration of supply with demand. ? Strategic response: Considers channel strategy, supply chain configuration and operations and distribution management. ? Culture: Adopting organization options which focus on deliv
Автор: Ranga Love, Professor Launce Название: The Ghost of Luxury: Strategic Luxury Brand Management ISBN: 1947752197 ISBN-13(EAN): 9781947752191 Издательство: Неизвестно Цена: 9654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
'Luxury' is possibly the most maltreated word ever. From luxury water to luxury toothpicks, it has been widely accepted as 'the prefix' around the globe. It is a universal understanding now that the term 'luxury' means different to different individuals. It is also not clandestine anymore that it can and will never have a touchstone definition. This being the absolute truth, it becomes even more taxing for a luxury brand to appease every point of view. For some, luxury is the pinnacle of cultivation that should not be made obtainable to masses. Others have a more liberal approach, where its democratisation holds no negative value. Some of them scorn the products with hefty price tags, while others mock the existence of so-called entry-level luxury products.
When the liberty of expression allows an individual to hold a private philosophy on luxury, it also provides adequate room for every luxury brand to execute theirs. As a consequence, risemultiple types of luxury brands, some very exclusive, some only in name, and some, absolutely not. It is unjust to delist a brand from Luxury for modesty of price or for its accessibility through twenty different e-commerce websites. What is more imperative is to discuss the aspects that place a brand within the periphery of luxury. This book classifies luxury by practicality and not on strict and outdated 'not-to-do' notions about luxury.
Luxury has repeatedly declared its exceptionality through Brand Identity. But it does no good if there are too many similar cores in the market. Paradoxically, the industry itself has crumbled into duplicated and replicated brand essences. The poaching and encroaching of brand identities have become a commonplace. Many luxury brands, in fact only serve grandiloquence in the name of Identity. The concept of Brand Identity may have been efficient for luxury brands in ancient times. But, as everything trickles down, it prolongs to stay pertinent for mass and premium brands only. The book advocates the upgraded concept of Brand Extremity, as an appropriate surrogate for Brand Identity. Real examples are discussed to enumerate creation of Brand Extremity for a few luxury brands.
Many good books and articles are available on the topic of luxury. The greatest amongst them have been formalised with mature luxury professionals in mind. While this book also caters to higher level luxury managers, it does not ignore the academicians, luxury education aspirants and general luxury enthusiasts in any way. It is the reason why each chapter precedes a thought provoking prologue. And, what brand is a luxury brand if it is not a storyteller.
'The Ghost of Luxury: Strategic Luxury Brand Management' is a radical explication built atop the strong founding principles of legendary heritage luxury houses. It not only highlights luxury strategies that have now become obsolete but also recommends their ultra modern replacement. This book throws light on the secret ingredients of mysterious luxury businesses. It is an ideal read for the brands yet to decipher the magical spells mastered by mature luxury brands. Mature luxury brands, on the other hand, will find novice strategies aligned to their own traditional laws, but more aggressive and new age in nature.
Автор: Levy, Mr Andrew Bartkowiak, Judy Название: Secrets of success in brand licensing ISBN: 1780920733 ISBN-13(EAN): 9781780920733 Издательство: Неизвестно Рейтинг: Цена: 5142.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tracing the evolution of federalist theory and the EU, this book brings together a distinguished array of experts from around the world to debate the pros and cons of treating the EU in a comparative context. Contributors ask whether a constitutional equilibrium has been reached in the EU, and examine policymaking in areas such as employment, health, environment, security, and migration.
Автор: Rosenbaum-Elliott Richard Название: Strategic Brand Management ISBN: 019879780X ISBN-13(EAN): 9780198797807 Издательство: Oxford Academ Рейтинг: Цена: 9502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
Название: Perspectives on Impact ISBN: 1138321192 ISBN-13(EAN): 9781138321199 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.
Название: Perspectives on Impact ISBN: 0367112477 ISBN-13(EAN): 9780367112479 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
