Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Kollmar, Christy Название: Folklore, People, and Places ISBN: 1032316934 ISBN-13(EAN): 9781032316932 Издательство: Taylor&Francis Рейтинг: Цена: 19140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Folklore, People and Place is a contribution towards better understanding the complex interconnectivity of folklore, people and place, across a range of different cultural and geographical contexts.
Автор: Alastair Morrison, Ulrike Gretzel Название: Tourism Marketing: In the Age of the Consumer ISBN: 0415726360 ISBN-13(EAN): 9780415726368 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.
Автор: Clare Inkson, Lynn Minnaert Название: Tourism Management: An Introduction ISBN: 1529758467 ISBN-13(EAN): 9781529758467 Издательство: Sage Publications Рейтинг: Цена: 8395.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies.
Автор: Dileep Название: Transportation Systems for Tourism ISBN: 3031221265 ISBN-13(EAN): 9783031221262 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook provides a comprehensive learning resource material for tourism transportation. Exploring the interrelationship between transport and tourism, it demonstrates how different types of transportation systems interact and are combined within the tourism destination framework. It addresses topics such as the geographical aspects of tourism transportation, technological advances in transportation, public transportation in tourism, drive tourism, recreational transportation, and various forms of tourism, including car, rail, coach, water, cycling, and space tourism. Readers will also learn about sustainability aspects, consumer behavior, and tourist behavior modelling. The book offers a valuable asset for graduate as well as master degree students in regional and spatial science, transportation engineering, and tourism and transportation economics, as well as for professionals in the travel, tourism, transport, and hospitality industries who are interested in the link between tourism and transportation, its benefits and impacts. Tourist destinations can strategically use this learning resource to gain a better understanding of the leisure and recreational aspects of the transportation system and consequently boost their appeal to tourists.
Автор: Chih-Ch`Ang Название: The Travels of an Alchemist ISBN: 0415758904 ISBN-13(EAN): 9780415758901 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Waley`s introduction provides excellent background information with which to place the Travels in their appropriate historical, social and religious setting.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Автор: Cerina Fabio, Markandya Anil Название: Economics of Sustainable Tourism ISBN: 1138880728 ISBN-13(EAN): 9781138880726 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Tourism is one of the world's largest industries and one of its fastest growing economic sectors helping to generate income and employment for local people. At the same time, it has many negative outsourced effects on the environment and local culture. Achieving a more sustainable pattern of tourism development is high on the global agenda aiming to meet human needs while preserving the environment now and for the future.
The Economics of Sustainable Tourism aims to critically explore how tourism economic development can move closer to a sustainable ideal from a firm economic analytic anchor. Grounded in economic theory and application it analyzes tourist's satisfaction and impacts of tourism on the host community, investigates the productivity of the industry and identify factors which could increase economic and sustainable development such as trade relationships. It offers further insight into how destinations sustainability can be measured, economic benefits of a more sustainable destination and sets the agenda for future research. The book includes a range of theoretical and empirical perspectives and includes cutting edge research from international scholars.
This significant volume provides a new perspective on the sustainable tourism debate and will be a valuable read for students, researchers, academics of Tourism and Economics.
Автор: Hornstein, Shelley Название: Architectural tourism ISBN: 1848222270 ISBN-13(EAN): 9781848222274 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 10558.00 р. Наличие на складе: Поставка под заказ.
Описание: Examining global buildings from past and present, this book charts the relationship between architecture and tourism. It asks why monuments and buildings attract and compel us to visit, why we feel the need to understand cities through architectural sites such as museums, historic sites and monuments, and how national identity is galvanised through its architecture and tourism.
Автор: Chhabra Deepak Название: Resilience, Authenticity and Digital Heritage Tourism ISBN: 0367566567 ISBN-13(EAN): 9780367566562 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the authentication of authenticity in heritage tourism through a resilient smart systems approach. It discusses the emerging trends in cultural tourism and highlights their significance in negotiating authenticity in tourism experience.
Описание: This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated.
Автор: Robert W. Fry Название: Performing Nashville ISBN: 1137504803 ISBN-13(EAN): 9781137504807 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the formation and continuance of Nashville, Tennessee as a music place, the importance of the fans (tourists) in creating Nashville`s multifaceted musical identity, and the music and city`s influence on the formation and performance of the individual and collective identities of the country-music fan.
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