Автор: Wee Название: The Language of Organizational Styling ISBN: 110705480X ISBN-13(EAN): 9781107054806 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
Автор: Henisz Witold J Название: Corporate Diplomacy ISBN: 178353298X ISBN-13(EAN): 9781783532988 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book argues that the strategic management of relationships with external stakeholders - what the author calls `Corporate Diplomacy` - creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.
Название: Marketing Management ISBN: 113856141X ISBN-13(EAN): 9781138561410 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
Описание: This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world.
Автор: Pui-Sze Chow; Chun Hung Chiu; Amy C. Y. Yip; Ailie Название: Contemporary Case Studies on Fashion Production, Marketing and Operations ISBN: 9811070067 ISBN-13(EAN): 9789811070068 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Описание: How, if possible, do we re-populate declining rural and regional areas? This book examines this crucial and complex issue in relation to Australia, and the manner in which a particular organization, Country Week, has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas.
Автор: Johansen Название: Relational Political Marketing in Party-Centred Democracies ISBN: 1138117188 ISBN-13(EAN): 9781138117181 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing. Such approaches are founded on the assumption that all markets are driven exclusively by exchange dynamics and this has in turn rendered the most basic workings of co-production and participation-oriented party-centred political systems theoretically invisible. The author starts by providing a thorough and wide-ranging critical assessment of the theoretical underpinnings of the contemporary political marketing literature and its market-based political science antecedents. Using a relationship marketing perspective the author goes on to offer a re-conceptualisation of these political spheres in terms of 'markets' which addresses the theoretical inadequacies of prior research. She closes by examining some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties. This book is essential reading to all those interested in party-centred politics and political marketing, as well as democratic theorists and students of political theory in general.
Автор: Lanzini, Pietro Название: Responsible citizens and sustainable consumer behaviour ISBN: 1138302775 ISBN-13(EAN): 9781138302778 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors.
Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated.
This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.
Автор: Lubin Название: Protecting Main Street ISBN: 1138864161 ISBN-13(EAN): 9781138864160 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers` ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience.
Автор: Katrin B?hme; Ulrike Peter Название: Die Ausstellung als Marke ISBN: 3531178032 ISBN-13(EAN): 9783531178035 Издательство: Springer Рейтинг: Цена: 4961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Einleitung: Sie sollen eine Ausstellung vermarkten.- Ausstellungsmarketing als Projektmanagement.- Das Orten der strategischen Ausgangssituation.- Von der Ausstellung zur Marke.- Willkommen in der Welt der Marke.
Автор: Susan L. Slocum; Carol Kline; Christina T. Cavalie Название: Craft Beverages and Tourism, Volume 2 ISBN: 3319860984 ISBN-13(EAN): 9783319860985 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Поставка под заказ.
Описание:
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
Автор: Zaromb, Franklin Название: What We Know About Heuristics and Biases ISBN: 1138946869 ISBN-13(EAN): 9781138946866 Издательство: Taylor&Francis Рейтинг: Цена: 13781.00 р. Наличие на складе: Нет в наличии.
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