Автор: Young Joon Lim Название: Public Relations: A Guide to Strategic Communication ISBN: 1516564995 ISBN-13(EAN): 9781516564996 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17926.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public Relations: A Guide to Strategic Communication provides students with a comprehensive and modern look into the world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends.
The book introduces students to the general nature of public relations and discusses careers in the field. Students learn about the history of public relations, academic research in the discipline, and the roles of public opinion, ethics, and the media in public relations. The book also covers employee relations, crisis communication, integrated marketing communication, government and nonprofit public relations, social media, and celebrity.
The second edition has been heavily updated to feature current, relevant information and to better examine how the field of public relations has evolved. Each chapter features a Public Relations in Practice: Further Reading section, which highlights a company's public relations campaign and offers a link to more information. This new feature emphasizes successful, cutting-edge campaigns across a variety of business sectors.
A highly valuable guide, Public Relations helps students prepare for internships and entry-level public relations jobs. It is ideal for courses in advertising, journalism, or marketing, corporate, and strategic communication.
Описание: Female Business Owners in Public Relations examines how female business owners in public relations construct and communicate their personal and professional identities.
Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Автор: Padfield, Maureen Название: Young Adult Women, Work and Family ISBN: 0720123364 ISBN-13(EAN): 9780720123364 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Risbeck Vicki Burris Название: A Lens View - Family, 1 ISBN: 1098380312 ISBN-13(EAN): 9781098380311 Издательство: Gazelle Book Services Рейтинг: Цена: 2786.00 р. Наличие на складе: Поставка под заказ.
Описание: American Public Policy provides a comprehensive overview of the policy-making process from procedural approaches and policy instruments to in-depth analysis of specific policy issues. The Twelfth Edition covers new topics such as the COVID-19 pandemic, the rising costs of health care, and the rollback of environmental regulations under the Trump administration.
Top Five Strategies to Build Your Word-of-Mouth Marketing
This guidebook is for you if you run a small business and would like better word-of-mouth in the community and online.
It begins with knowing the majority of new business comes from positive word-of-mouth.
What's easy to forget -- and may be surprising -- is that positive word-of-mouth actually comes from a planned strategy.
"The Reputation Matrix turns small business marketing on its head. I am a small business owner and thought that word-of-mouth was outside of my control. Marjorie Young's book has empowered me to make word-of-mouth an active marketing practice that I cultivate rather than something I just cross my fingers and hope to receive. This is a game changer " -Melissa Gratias, Ph.D., Productivity Coach, Speaker, and Writer
Описание: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand.
Автор: Phillips, David Young, Philip Название: Online public relations ISBN: 0749449683 ISBN-13(EAN): 9780749449681 Издательство: Kogan Page Рейтинг: Цена: 3642.00 р. Наличие на складе: Нет в наличии.
Описание: Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.
Автор: Kumashiro, Masaharu Название: Aging and Work ISBN: 0415274788 ISBN-13(EAN): 9780415274784 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Нет в наличии.
Автор: Hayes, John Название: Interpersonal Skills at Work ISBN: 0415227755 ISBN-13(EAN): 9780415227759 Издательство: Taylor&Francis Рейтинг: Цена: 11176.00 р. Наличие на складе: Нет в наличии.
Описание: With the growth in sociocultural perspectives on PR, and the changing contemporary culture in which it plays a significant role, this book will be valued by all public relations scholars interested in pop culture, participatory culture, media representations, and critical perspectives on the industry.
Автор: Hayes, John Название: Interpersonal skills at work ISBN: 0415227763 ISBN-13(EAN): 9780415227766 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Нет в наличии.
Описание: In this fascinating text, John Hayes examines the nature of interpersonal skill, arguing that interpersonal competence is a key managerial skill which can distinguish the successful from the unsuccessful.
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